Vizio reboots the PC: a quiet American success story takes on sleeping giants
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Author: Margo Tipton
Author: Margo Tipton
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The keyboard had to change.
It was a month after Vizio had revealed its new line of PCs at CES 2012, where the company had received near-universal praise for its slim designs, clean Windows builds, and promises of low prices. But the keyboard was contentious: it looked striking but didn’t seem all that comfortable to use. After using the CES prototypes for weeks, Vizio’s team decided to change it up — not only the design of the keycaps, but the feel of the inner mechanism as well. “Are you sure?” asked the company’s manufacturing partner, which had already built the tooling and was gearing up for production. “You know what this means.”
They were sure. Oh, and while they were at it, they decided to make the trackpads…
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