Take that, traditional knowledge! The oddball Google Nexus Q is made in the excellent ol ’ United States of A, showing that electronics can be put together outside of China.
This entertainment little tidbit wasn ’ t mentioned in the course of the Nexus Q ’ s announcement the other day. Sure enough, a label on the bottom of the gadget says “ Made and Made in the U.S.A. ” That little tag is even why the device costs so much.
Contacting the NYT Andy Rubin described that making the tool in the UNITED STATE is a bit of a study. “ Why don ’ t we attempt it and see what occurs, ” he said. Rubin went on to state that Google is not in a type of crusade with this project. In fact Google hasn ’ t revealed the actual Silicon Valley supplier nor is it saying where the Q ’ s elements are made.
There was a time when electronics were made in the U.S. Early laptop titans such as HP, Dell, even Atari made their items in the U.S. The promise of less costly labor enticed these companies somewhere else.
But things are changing again. The price of labor in China is rising quickly. Plus, there is a sizable benefit to having your producer virtually down the road from the designers. As an alternative of spending weeks in China, engineers and designers can drive 10 minutes down the road to address a concern.
The Q itself appears to be a bit of an experiment too. Google disclosed the item yesterday at its annual designers conference. Essentially, the Q is jukebox which pulls media from Google ’ s cloud services. An Android phone or tablet tells the Q just what media to play, and the Q grabs the media from online. This is primarily different from Apple ’ s Airplay service which generates the same result, but as an alternative streams the media from the mobile tool itself. The Q is a bit odd, and with a rate of $ 299, it ’ s a tough sell for exactly what ’ s essentially a set of attributes that ought to be developed into Google ’ s additional streaming product, the floundering Google TELEVISION.
The Q ’ s higher rate is a direct result of constructing it in the UNITED STATE, states Google. The company wishes to drop the price over time as the product volume rises. However the question stays, will customers, even American consumers, spend $ 299 on a gadget with a really limited function set also if it ’ s made in the USA?
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