Posts Tagged ‘tracking’
One of the early pioneers in the Quantified Self movement has quietly gone out of business. Zeo, a leading maker of hardware and software used by consumers to track sleep and improve their health, has not been operating since the end of last year. A trustee has nearly completed the sale of all company assets. Zeo has been very quiet about the news up until now. In fact, Zeo’s website is still up and doesn’t mention the news.
Zeo was founded by three students at Brown University who had a passion for using the science of sleep and technology to improve people’s lives. The company introduced its first product, the Zeo Personal Sleep Coach in June 2009.
The following week, the first article mentioning the term “Quantified Self” was published in Wired magazine. While the article didn’t mention Zeo, it did claim “a new culture of personal data was taking shape.” And that every facet of life from sleep to mood to pain was becoming trackable. “Even sleep – a challenge to self-track, obviously, since you’re unconscious – is yielding to the skill of the widget maker.”
In 2011, the widget maker Zeo introduced a mobile version to its Sleep Manager product line. By wearing a special headband, with sensors to measure electrical current, the Zeo could track different phases of sleep, such as Light, Deep and REM sleep, in addition to awake time. This data was then sent to an iPhone, iPod, or Android phone, and could be automatically uploaded to a personal and private online sleep database. This data along with some analytical tools could then be used to help improve your sleep and health.
What Went Wrong
Former CEO, Dave Dickinson, who lead the company for the past 5 years, tells TechCrunch the problem was not the brand or the product. In fact, the company was growing before it shut down.
Dickinson says the problem was the business model. “The business model is more important than the brand. Consumer health devices are a very capital intensive business. You have to find enough money to address the consumer, funds to address the physicians, and also the retailers, and that’s up and above the device business having to fund inventory.”
Zeo had two business model options on the revenue side. Become a SAAS-like business with subscriptions and recurring revenue or make enough money from a customer who bought just one unit. But that was very difficult when the company started pricing its mobile product at $ 99, with ‘sub-optimal’ profit margins.
The Newton, Massachusetts-based company had raised more than $ 30 million over eight years. Dickinson says raising capital was not the problem either.
Sleep Tracking As A Commodity
Another problem for Zeo was that sleep tracking became a commodity. Devices like the FitBit, lark, and Jawbone Up use an accelerometer to determine sleep and awake cycles, using wrist actigraphy. These products brand their products as sleep trackers just like Zeo.
Dickinson says Zeo had peer reviewed scientific studies, including one published in the Journal of Sleep Research, showing his technology was 7/8th as accurate as data from the a sleep lab, considered to be the gold standard for measuring sleep. The study also says data from wrist actigraphy to measure tiny motions in devices are much less accurate. But that didn’t seem to matter for enough consumers.
Dickinson says he admires what the Fitbit and others like it have done. Those devices are not limited to one health issue like sleep, which was another problem for Zeo. Those other products work for different health and wellness areas, such as the well established desire to lose weight and become physically fit. Consumers already spend billions of dollars to achieve those goals. And they are already educated and motivated to improve their weight and fitness.
Part of Zeo’s business model required it to educate the consumer on the importance of sleep and how sleep awareness and data can improve your health. Arianna Huffington, Editor-in-Chief of the Huffington Post, our AOL sister site, has been a crusader on the importance of sleep to your health. But according to Dickinson, “sleep is still lagging behind as important to your wellness. So in that respect, Zeo was early in terms of its mission.”
I used the device for several months last year and thought it was amazing. While wearing the headband took some getting used to, for me and my wife, the data it revealed was eye-popping. In addition to learning that I wasn’t getting enough sleep, which I knew already, I learned about the different types of sleep I was getting.
Most nights, I would get a half hour to an hour of “Deep Sleep” (dark green in the chart below) after going to bed. This is the phase of sleep the helps you feel restored and refreshed.
I would also see several periods of REM sleep, important for overall mental health, mood, and the ability to retain knowledge. The bulk of my time asleep, like most people, was spent in “Light Sleep,” which is better than not sleeping but doesn’t do as much for my health as Deep or REM sleep.
I was able to see graphics like this on my iPhone in the morning.
Here’s a good night with a sleep score of 90 out of 100 and more than 8 hours of sleep.
And here’s a bad night, with a score of 47 with just 4 and a half hours of total sleep.
If I woke up in the morning during REM sleep, it was hard to get out of bed. If I didn’t get enough Deep Sleep, I didn’t feel I had a good night sleep.
Zeo claimed the real value of the program was I could get personalized online sleep coaching. But this required logging in to the website and entering more information about my sleep and other variables I wanted to track. If I could have entered the data right on my iPhone, I would have likely used it more. Since it required logging in on the website, it proved too much friction for me.
I also stopped wearing the headband after awhile because it does feel a bit awkward. The former CEO says the company was aware the device was too invasive for some customers.
But if a less invasive sensor was made and it was easier to enter custom data and get actionable information, I would have used it every night.
Dickinson can’t comment on exactly what’s next for Zeo, after all the assets are sold. But he is hopeful that there may be an opportunity for the company to re-emerge in the future.
An article appeared in the MobiHealthNews in March, that reported the Better Business Bureau had listed Zeo as being “out of business” but with no official announcement by the company, the news hasn’t been widely known.
It is still possible to log-in to Zeo’s “My Sleep” site that contains your sleep data. An article on the Quantified Self website today tells users how they can download their data in case the site goes offline.
As word about Zeo’s status has spread, Dickinson says they have received tremendous support and inquires from all over the world from disappointed customers and sleep researchers who had planned to use the units for the research.
He wrote a post on the MobiHealthNews site last week that included some additional lessons learned. He concluded by writing “motivating behavioral change through data visualization can be very powerful, but it is more of an art than a science. We will need far more artists, user interface experts and psychologists to help make our data work harder to motivate better health.”
An anchor made on-air comments about tracking log in information more than a year ago. A big deal internally — but handled quietly.
Executives at the financial information company Bloomberg have known about journalists using the company’s terminals to spy on clients at least since September 2011 — more than a year before the practice turned into a scandal that threatens the company's relationships with its clients.
That month, Erik Schatzker, an anchor at Bloomberg TV and host of “Market Makers,” was reprimanded for making on-air comments about using terminal data to track the activities of at least one story subject, according to two sources with knowledge of the situation.
One source said the matter was a very big deal internally but was handled quietly.
“All the terminal guys freaked out,” said this source, referring to Bloomberg's army of salespeople who sell its $ 20,000 signature product. Bloomberg's 315,000 terminal subscribers, not its news operation, make up the vast majority of its revenue, which last year totaled $ 7.9 billion.
Schatzker declined comment, as did a Bloomberg representative, and a clip of Schatzker making the comment couldn't immediately be located.
Though no one outside Bloomberg's Manhattan headquarters complained about Schatzker's slip, executives at the time said they would disable the function that allowed journalists to access certain client data, said one source. But apparently that didn't happen until recently, and it only came to light after the New York Post reported that Goldman Sachs executives complained to Bloomberg about the ability of reporters to keep tabs on its bankers via the terminal. The Post also reported that JP Morgan Chase also believes that Bloomberg reporters tracked its employees.
The New York Times followed up the Post's report on Saturday with its own story saying that banking regulators at the Federal Reserve were concerned that they also were tracked by Bloomberg reporters. The Times story said that a preliminary investigation at Bloomberg revealed that “several hundred” reporters used a technique on the terminal, known as the “Z function,” to monitor client activities.
Part of the reason why nothing changed two years ago is because, while exposure of the practice shocked many outside observers, any Bloomberg terminal user with a moderate level of understanding knows that this kind of data is not only readily available, but also one reason why the company's terminals are so popular.
It is widely known, for instance, that every Bloomberg client has a profile page template and a company assigned email address. So, clients and Bloomberg employees can see how many times the profile of, say, Goldman Sachs CEO Lloyd Blankfein (presuming he is a client) was looked up, but they can't see who precisely was checking him out. They can email him at his Bloomberg address, but odds are that he doesn't use it and would never see the message. Green, yellow, and red colored dots indicate whether someone is actively logged onto a terminal (green), logged on but inactive (yellow), or logged out/inactive (red).
Also visible were statistics over the previous week on what functions clients used the most — news, bonds, equities for instance — but not which actual stories or stocks were looked at. Reporters never had access to such information as trades, stock purchases, client messages, Bloomberg wrote in a blog post on its website.
This type of information has always been used by the terminal salespeople as a way to better serve client needs — knowing what features they are using and what stories they are reading helps them tailor products and services.
Editorially, this information was seen as so benign that surfacing it was an open practice, if not openly encouraged. Internally, reporters are taught to “harness the power of the terminal” to mine for stories, one former newsroom source said. Bloomberg reporters can see the aggregate number of readers for a specific story, but cannot identify the individual readers.
Indeed, not unlike at some other digital media companies, sources said half of the annual bonus for Bloomberg reporters is based in part on story views, so seeing which stories are gaining traction among readers is valuable in helping reporters determine what to chase. According to the former newsroom source, reporters pitch a lot of what Bloomberg calls “people movers” stories (i.e., a Morgan Stanley banker being hired by UBS) because they get a lot of traction among clients.
“I'm not sure what benefit you get out of exploiting this function other than to see if someone is logged in or not,” said one current newsroom source. “LinkedIn Pro is more useful and has better information for finding sources and helping to break news.”
Bloomberg moved quickly to put out the fire, saying in a blog post on its website titled “Safeguarding Customer Data” that it made a mistake and that last month it changed its policy “so that all reporters only have access to the same customer relationship data available to our clients.” The company also appointed Steve Ross, who was responsible for management of the terminal business, to the new position of Client Data Compliance Officer to ensure that “our news operations never have access to confidential customer data.”
Bloomberg News' editor-in-chief, Matthew Winkler, has yet to speak publicly on the issue — Dan Doctoroff, the CEO of parent company Bloomberg LP, wrote the blog post. Known as Bloomberg's standards enforcer, Winkler is famous for his bow ties, fierce temper and his high ethical standards, which include weekly internal memos expounding on the proper use of the words “but” or “announce.” Sources said he was in London on Friday but addressed the issue during the Friday morning global editors call by simply reminding everyone of the company's policy regarding client information.
These sources unanimously described Winkler as untouchable and said he likely would not suffer any repercussions from the revelations. Whether the newsroom's relationship with its clients and sources is equally ironclad remains to be seen.
So far, the Pebble smart watch has done little besides offer up watch faces for users to tinker with, but the apps are starting to come in, and today marks the much-anticipated debut of early marquee partner RunKeeper. RunKeeper was an early player in the smartphone-based activity tracker market, and continues to be an industry leader. It was a natural partnership for both Pebble and RunKeeper, and now consumers get to see what the two can do together.
The new Pebble RunKeeper integration works with both Android and iOS apps, and provides the same functionality for both. RunKeeper CEO Jason Jacobs says that his company is very interested in the wearable tech market, and he believes that the key to cracking open a much broader audience for fitness and health tracking tech could be gadgets like the Pebble, which make it even easier to access and use information gathered by tools like RunKeeper.
“What’s really exciting for me is that what people were expecting was that it just makes it easier to have a RunKeeper controller on your wrist,” he said, describing the experience of the Pebble integration’s early beta testers. “But what they’re finding is not only can it do that, but it’s actually more powerful than an app because it’s starting to change the way they’re interacting with the data, it’s more seamless to their experience, it’s not disrupting their flow.”
Jacobs says RunKeeper’s thesis as a company is that that’s exactly what needs to happen in order to help this kind of activity tracker technology find wider purchase among a mainstream audience. “The data needs to be more actionable, and it needs to be proactively given to you so that you don’t need to hunt and look for it,” he said. The Pebble is a good way to achieve that, since it can surface any data that a smartphone, either Android or iPhone, can gather on its wrist-mounted display.
On the Pebble, RunKeeper will display pace, speed, and distance travelled and offer workout start and stop features. It can work with runs, and also bike rides and walks, and does everything most will need to get a lot more out of their smartphone supported workouts right away. It offers RunKeeper a way to compete with wearables like the Nike+ GPS sport watch, all the while allowing them to focus on the tech they do best, leaving hardware to more specialized partners.
“The software is really hard, and we think it’s a really big opportunity, and we want to be the best at the software piece,” Jacobs explained. “Part of that is pushing the phone’s capabilities so that you don’t need hardware, but part of that is also playing nice with all the best of breed hardware that comes out. In terms of being that best of breed hardware ourselves, it’s not in our roadmap or aspirations. It is in our road or aspirations to be a good neighbour.”
This version of RunKeeper for Pebble is just a start, Jacobs says, noting that during the development process they realized they could add in much more, like setting pace on the smart watch, setting distance targets and more. RunKeeper also worked closely with Pebble to get this particular integration developed, and says we’ll see similar UI elements used as other fitness tracking apps come on board. Future work could go into helping RunKeeper differentiate its experience further as the development ecosystem for Pebble progresses.
Jacobs leads me to believe that RunKeeper will be opportunistic about partnerships with hardware companies and other software efforts operating in the same general space, and this Pebble partnership is just one part of a larger strategy to try to find the key to cracking the mainstream market with a product that, while successful, has had more niche appeal up until now. The Pebble is also arguably a niche product, but taken together, it’s possible two things aimed at a very specific audience could combine in just the right way to attract a much broader following.
Fitbit’s freshest fitness fob, the Flex wristband, may not be the most comprehensive activity tracker on the market, but it does deliver quite a bit of bang for your buck, as we discovered during our review. The company’s latest gadget is set to compete with the Nike FuelBand and Jawbone Up, but at $ 100, it’s more affordable than both. A single Benjamin buys you step, distance, calorie and moderate-intensity cardio time tracking, with wireless Bluetooth 4.0 syncing to Android and iOS apps. It can also keep tabs on your snoozing habits, including how long and how well you sleep, offering up tips should you need to make some tweaks. There’s also a vibration alarm that’ll shake you awake without disturbing others. Fitbit Flex is available through major retailers and at the source link below — for an up-close work at how it works, be sure to check out our full review.
Filed under: Wearables
DuoFertility Is A Fertility Tracking Sensor-Plus-Service That Assists Childless Couples Get Pregnant
UK start-up DuoFertility is taking on an actually difficult problem: infertility. The company has actually constructed a sensor-plus-service company to predict the most fertile days of ladies who are having problem conceiving to improve the possibilities of conception — thus its tagline: “helped natural fertilization”. There is no invasive modern technology included, just a lot of number crunching.
The fledgling’s method sits someplace in the middle of the competition in this area. It suggests its modern technology is more sophisticated than even more standard non-prescription physical items such as home urine examinations or body-basal-thermometers (which are additionally less costly than DuoFertility ’ s providing), as the data captured by its wearable sensor is more exact. Information is additionally sent out back to DuoFertility staff for tracking and examining– so it’s being looked at by expert staff utilizing custom algorithms instead of generalised models.
On the other hand, the product is more affordable than a cycle of synthetic insemination — and much cheaper than IVF. It ’ s also nowhere near as intrusive as either of those alternatives. DuoFertility expenses ₤ 495 with limitless support vs around ₤ 800 for a cycle of artificial insemination (consisting of drugs and examinations) and around ₤ 4,5000 for a cycle of IVF, states CEO and co-founder Shamus Husheer.
“It is this combination of both automated analysis and professional testimonial of this information that sets us apart from anything else out there, and probably to a big degree explains why our maternity rates are so high for patients who are well previous buying something off the rack at the pharmacy,” he states
“The really unexpected thing is that, for only a reasonably small increment in cost over the [more standard, rival] at-home gadgets, DuoFertility offers a vastly greater pregnancy rate than synthetic insemination, as well as matches or exceeds that of IVF.”
Excellence is a little difficult to gauge, nevertheless, as a variety of elements have to be thought about– as Husheer describes: “Although 80 % of normally fertile women will get pregnant within their first year of trying to develop, infertile couples (those who have actually been trying for even more than two years) have only about a 12 % chance of getting pregnant over a year. Therefore merely stating x % of clients will get pregnant is meaningless (or even worse, deceiving)– this does not nonetheless prevent some less scrupulous centers and products from doing exactly this.
“Therefore we release our success rate data just on these ‘challenging cases’ of infertile clients, and specifically those who have applied for or already been through IVF. We then break this information down by both female age and time pursuing a baby, which are the most crucial elements in identifying success rate. A peer-reviewed scientific paper on exactly this was released at the end of 2011, showing a pregnancy rate that was greater than that from a cycle of IVF for each age under 45 (the rates themselves varying from over 40 % to less than 15 %).”
So what exactly does DuoFertility’s innovation do? The item consists of a wearable sensor, used inside an adhesive patch so it stays attached day and night, which logs the lady’s “body temperature level and motion thousands of times a day and night to calculate deep sleep core temperature level”, plus a reader device which receives the information from the sensor by means of a customized version of RFID. The reader determines likely future fertility — based upon “ all of the information it has seen about you to date” (users can get in “an array of various parameters on the reader, from menstruation to ovulation pain to ailment”).
The reader connects to a PC via USB to display previous and near future fertility graphes. Added information can then be included by the individual, such as medical or home test results and notes for DuoFertility’s personnel to check out. And all the data is automatically moved to DuoFertility’s servers in Cambridge, U.K. for analysis and specialist testimonial.
“We use all of the information for each individual female, and all of the countless others that we’re monitoring, to exercise exactly which algorithms work for the female most just like this one,” states Husheer. “ That enables us to substantially improve the prediction of fertility, however likewise allows us to determine a variety of underlying problems that may be preventing conception. There are obviously many cases where the information does not perfectly fit any existing model, therefore these cases are intensified to human fertility specialists for review and, if necessary, a conversation with the client or their physician. ”
DuoFertility aims to identify the 42-78 hour monthly window when couples must be attempting to conceive — and says that by constantly keeping track of ladies it can detect indications that a certain cycle is similar or different to a previous cycle, along with compare a cycle to comparable cycles in its database.
“ Basically, there is absolutely no point in offering a forecast of ovulation to the min, if in fact it is 5 days wrong. Far much better to offer couples a sensible assessment of when they are likely to be fertile, and upgrade this as we get more information. This implies that for some couples ‘the goalposts relocate’– they can rather actually see our algorithms updating the prediction when they connect to our servers. And if we recalculate something at our server, and they haven’t linked just recently so may miss out on the freshly calculated important minute– we send an e-mail or provide them a call. That call has actually resulted in even more than one infant, ” includes Husheer.
Obviously not every couple will be able to get pregnant — even after using the product for a long period of time — so client relationship management is a “ pretty critical ” component of the company. Raising untrue hope is certainly not component of DuoFertility ’ s business model, says Husheer — although he notes that for couples who can ’ t afford IVF, continuing to use DuoFertility regardless of poor “ absolute possibilities ” might be their finest hope. ” We discover that being absolutely crystal clear about this often produces a tough but ultimately needed and productive discussion with the couple, ” he says. The fledgling likewise offers reimbursements to new users if it believes it succeeded ’ t have the ability to assist them, and examines individuals after 4 to five months (and regularly after that) to make sure continued use still makes sense for them.
The idea for Duofertility was developed during Husheer’s PhD research at Cambridge University. The link is indirect, since his research was in fact developing instruments for bit accelerators.”I recognized that numerous of the crucial strategies we maximized can be put on human physiology, and specifically to keeping track of fertility,” he informs TechCrunch. Husheer(imagined right, with fellow co-founder Oriane Chausiaux)and a group of fellow graduate pupils
–”experts and medics”, some with PhDs in infertility– then got together and entered an university business strategy competitors in 2006, passing to succeed ₤ 20,000. The cash funded a prototype and the declaring of the first patent.”By mid 2007 we had brilliant information and a number of regional Angel investors informing us to rush and graduate so that they might money the project,” states Husheer.”Just 18 months and less than ₤ 1 million later, DuoFertility had been through design, advancement, trials, medical approvals and offered to the first consumer. “The first DuoFertility was gotten in May 2009, although Husheer says the first pregnancy was “ really somewhat prior to that ” — during early trials. “ Sales truly stepped up when DuoFertility was stocked by the largest UK pharmacy chain, Boots, in 2011 as the result of our taking part in a reality-TV program searching for cutting-edge brand-new products for the significant merchants, ” he includes. More financing came via the competition path, after DuoFertility gained Qualcomm’s European QPrize in 2011. That in turn brought about attention from Qualcomm’s venture capital arm. Husheer says the business has actually now raised a bit
over ₤ 2 million in funding from three Angel investor teams and from Qualcomm Ventures. Growing In The UNITED STATE DuoFertility ’ s next huge step will be raising its profile in the UNITED STATE — by targeting vital national medical conferences such as the American Congress of Obstetricians and Gynaecologists in May, and the American Culture for Reproductive Medicine in October to effectively enter the marketplace.
Husheer keeps in mind the business”
just recently accomplished FDA clearance”, and although UNITED STATE individuals can purchase the device by means of DuoFertility ’ s website and be supported in using it, he states the company needs to spend time presenting the product to the medical neighborhood to make doctors conscious of it and guarantee they are happy to recommend it. “ We have a little group on the ground in the U.S., getting in touch with physicians in New York and California to introduce the item and make certain that DuoFertility suits the way that they practice medicine. Over the next few months we will be employing numerous more commercially concentrated people, both for activities directed at the medical area and the customer — so any [TechCrunch] readers with experience in bringing comparable modern technologies to market in the United States should drop me a line, ” states Husheer. “From a regulative standpoint we are clear to offer anywhere in the E.U. or UNITED STATE, and in a number of countries that accept their medical clearances( e.g. South Africa and numerous Arab states). As a company selling on the Web it will be not a surprise that we have patients in almost all of these locations– in reality we now have babies on every continent except Antarctica. That being sacked, our primary focus is the U.K. and UNITED STATE,”he adds. Part of the issue with the UNITED STATE market is that, for legal reasons, DuoFertility is not permitted to offer medical guidance to the patient directly — but must work through the patient ’ s physician. “ This indicates their doctor is ideally consisted of’in the loop ‘from the start, nevertheless if the client simply maximizes DuoFertility without a physician we can refer to a physician we deal with in their city if they need one, ” Husheer includes. DuoFertility has more than 30 personnel at present, working changes to guarantee UNITED STATE timezones are covered. The variety of staff is most likely to increase over the next year — especially if the business duplicates its U.K. fertility center on U.S. dirt so that American couples can be monitored by staff in the same timezone. The company broke even in 2011 however has been tilling financial investment into ramping up for the UNITED STATE market so, overall, the business has not been profitable recently however Husheer says that ’ s all part of its growth strategies: “
Our investors appear to be extremely delighted with this technique, as everyone can see that the US will be the major market for us. ”
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I thought it was outstanding that Withings now provides an inexpensive house scale that tracks your body fat percentage and heart rate, however experts have actually developed a tiny Bluetooth-capable blood monitoring gadget that resides pleasantly under the skin, baseding upon the BBC this morning. It ’ s most likely to go into screening with intensive care clients soon, however it ’ s an instance of how intense house health tracking could overcome the course of the next couple of years.
The device was produced by a group of Swiss medical experts, and is created to be installed (that really is the most proper term right here) in a patient ’ s abdomen, leg or arm skin, utilizing just a needle. It can last for months, and reports back details about blood sugar and cholesterol levels, so as you may imagine it would be very beneficial for clients with persistent conditions like diabetes who are utilized to having to draw blood on a far more regular basis.
It ’ s not a brand-new concept, but the Swiss team ’ s design is special because it can track a lot of various markers at once. In shorts, it ’ s the eventually measured self gadget for genuine internal hints. The instant advantage of this technician is undoubtedly for those with severe conditions, which ’ s likely who will see the advantages in the immediate future. The team hopes to have it typically offered to clients in demand within the next 4 years.
However beyond that, it ’ s easy to see comparable unobtrusive sub-dermal implants gaining traction with the expanding variety of people who appear to desire to try to keep close tabs on their bodies and wellness. Cholesterol degrees and various other signs that can be found by this type of close monitoring will additionally probably become much more intriguing to existing advocates of the Quantified Self motion as the populace ages.
It may seem bizarre to think of a future where the basic need to know and track more information about ourselves in real-time extends to gadgets we use underneath the skin, however ten years ago who could ’ ve forecasted the rise of effective fledglings like Withings who have developed a brand on house health tracking, or the introduction of a gadget like the Basis wristband? Instruments like this one might just be the following wave of wellness monitoring technician mature for consumerization.
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While there are plenty of eye-tracking gadgets in different stages of research, development and speculation, couple of up until now have shown exactly what you ‘d call a wallet-friendly consumer face. NUIA means to take care of that with eyeCharm, a brand-new Kickstarter job that would let you control your computer system with a software suite and Kinect-attached device. We saw comparable technician from the company earlier that used the Tobii movement detector, however to work with the more consumer-friendly (and prevalent) Kinect, NUIA produced the eyeCharm clip-on that includes special optics and illumination to its infrared camera. A suite of apps will get you started with Windows 7/8 functionality, while an included SDK will let designers develop extensions for apps– which will likewise work with various other eye-tracking devices, according to NUIA. For $ 60 you’ll get the hardware (a prototype is shown above), together with existing apps developed by 4tititoo and the NUIA SDK, with delivery approximated by July. To see it in action, examine the video after the break or strike the source to pledge.
Filed under: PeripheralsCommentsVia: Mobile GeeksSource: Kickstarter
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Image by Robert Galbraith / Reuters
One of the major ways that Facebook sells ads now is through its ad exchange, FBX. You know that weird feeling you get when you were just searching for say, Blu Dot couches, and suddenly you see ads for Blu Dot popping up all across the web? Facebook’s ad exchange works similarly — you look at stuff on the web, tracking cookies follow you, and then an advertiser can target you with an ad when you go to Facebook, like when you didn't follow through on buying something.
The process looks like this, as diagrammed by BMO Capital Markets analyst Dan Salmon:
Now, through an agreement with the Better Business Bureau’s Advertising Self-Regulatory Council, Facebook will display an AdChoices icon whenever an ad is targeted at you through tracking services. The icon looks like this:
Facebook today stated it will be more transparent about the method it brings targeted advertising, as part of a new agreement with the Council of Better Commercial Bureau. Under the contract, individuals will be more plainly alerted to the fact that their searching behavior is being tracked, though some say the measure does not do enough to shield consumer personal privacy.
By now, Facebook’s advertisement method is fairly well understood. Monitoring its individuals enables the social network to deliver even more targeted ads, based upon the websites they most regularly go to. Facebook’s arrangement with the Council won’t do anything to alter that, but it will make these practices more evident, with a new AdChoices icon. This blue-and-gray icon will now appear whenever individuals …
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For the past 25 years, nearly every entry in The Legend of Zelda series has followed the same basic formula: there’s a hero named Link who saves a princess named Zelda from a villain named Ganondorf. But with the exception of a few direct sequels and spin-offs, the Link in one game isn’t the same as in the next. Sometimes Zelda is a helpless princess in need of rescue, while in others she’s the leader of a band of seafaring pirates (who then turns into a princess). How these games and stories fit together has always been murky, but with the book Hyrule Historia, available in Japan since 2011, Nintendo has finally revealed the timeline that connects each game in the series. The company has since partnered with Dark Horse to launch the…