Posts Tagged ‘Survey’
With Apple and Samsung still duking it out in the patent courtroom, a survey of U.S. consumers conducted by Morpace has taken a look at how the dispute is playing out among the gadget-buying public. Apple, it found, comes out pretty rosy, but ultimately the survey delivers some discouraging conclusions about where cases like these are taking the mobile industry overall.
Last week, a study from Localytics noted that sales of Samsung’s latest device, the Galaxy S3, have actually being doing quite well since Samsung lost a $ 1 billion patent verdict to Apple in August — growing on average about 9 percent every week, including the one where the iPhone 5 was launched. So it is a little surprising to see that according to Morpace’s results, general consumers are now showing more skepticism about the Samsung brand as a whole.
According to responses from 1,000 adult consumers — Morpace says that it matched these to U.S. Census demographics data to get a complete snapshot — Samsung had a 12 percent net decline among consumers “likely” to consider buying a Samsung smartphone or tablet, a decline that was softened to 6 percent when looking only at people considering purchases.
Respondents also believed that the patent ruling had a mostly-negative (47 percent) impact on Samsung’s long-term competitive position in smartphones and tablets, as well as its long-term viability as a mobile device maker (48 percent of respondents called the patent ruling impact “negative”).
Apple, meanwhile, got the reverse treatment. It had a 9 percent net increase in the number of consumers “likely” to buy an Apple smartphone or tablet, with that number increasing to 22 percent among those preparing to buy a device.
Apple also had a mostly positive response for being perceived as a leader in technology and design as a result of the $ 1 billion patent verdict, with 42 percent of respondents deeming the verdict had a positive impact on Apple’s leadership in these areas. Morpace notes that when looking only at those who intend to purchase smartphones or tablets, or have influence on purchasing decisions, 48 percent thought of Apple as a technology and design leader.
The two caveats here are that the conclusions in the survey are opinions rather than fact, and that these are responses given relatively soon after the $ 1 billion patent verdict. Samsung at the moment is the world’s largest handset maker and the world’s largest smartphone maker. So questioning its longer-term viability based on the negative outcome of one patent case may be just a little out of proportion. And consumers may be likely to change their opinions with new product launches.
On the other hand, consumer perception counts for a lot when looking at what drives sales to one handset maker or another — sometimes even despite the quality of the handsets in question (just ask Nokia, which has found it hard to reach any kind of critical mass with its new Lumia devices, despite some positive reviews).
And it is striking to me how much of an impact a patent case can have in this regard. Some 70 percent of respondents had heard of the Samsung/Apple patent disputes, with that number increasing to 77 percent among those who are planning to buy a smartphone or tablet in the next six months.
Whether the public has it right with Samsung’s market position under threat or Apple as the true technology and design leader, another set of issues to consider is how the patent issue has impacted consumers’ view of the smartphone market in general.
When considering the range of devices on the market, 42 percent said this would be impacted negatively by the Apple/Samsung patent case, and 35 percent thought that the number of handset makers was also going to be reduced. In other words, consumers think we will be seeing fewer handsets as a result of the verdict; not more.
Specifically, only 14 percent had a positive view of consumer confidence in BlackBerry or Android. And only 16 percent had a positive view of Microsoft’s Windows Phone 7.5.
When considering price, 38 percent thought this too would be impacted negatively, meaning they believe phones and tablets are going to get more expensive as a result of all of this.
And — as you might expect with fewer devices, fewer players and higher prices — consumers also believe that we will enter a period of less innovation in devices. Some 27 percent think new features will be impacted, with only 17 percent thinking this will have a positive effect on innovation.
Again, these are just opinions — not facts as such — but when buyers have such a negative take on the overall landscape, at a time when mobile sales are seeing an overall slowdown, you have to wonder whether the net effect of these cases is a loss for the market as a whole. That’s something all of them — including the so-called winners and losers — need to consider.
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One day after Apple’s big iPhone 5 news day, an accolade for Apple in the tablet category: J.D. Power and Associates has put the brand at the top of its annual tablet customer satisfaction survey. This is the first time that the influential pollster has tracked U.S. consumers on tablet usage — it is known for its mobile handset rankings, which Apple also topped for smartphones last week. Amazon and its Kindle Fire tablet are, however, nipping at Apple’s heels: the two were separated by only six points, with Amazon scoring particularly well because of its low price. Final tallies for the two brands were Apple at 848 and Amazon at 842, on a scale of 1,000.
Both scored higher than the industry average of 832, with Samsung, Acer, Barnes & Noble and HP rounding out the top rankings in the list, all below the industry average.
In addition to ranking tablet brands, J.D. Power also looked at tablet usage. The 1,985 tablet owners who were polled reached conclusions that reflect what others have also been saying: the bigger touchscreen on tablets is making them a much stronger magnet for content consumption and user engagement than their smaller-sized smartphone cousins.
Tablet users are spending, on average, 7.5 hours per week on their devices, doing things like surfing the web, watching videos, listening to music, and reading books. That still puts it at a lower time than PCs, which clock up 9.6 hours of usage a week for the same activities.
Unsurprisingly, those who use their tablets more are also more satisfied with the tablet form factor. On a scale of 1,000, those who view three or more hours of video per week rated their satisfaction as 857, versus those who watched less rating at 812.
And the survey delivers a fairly clear message about the importance of getting the content right — in the form of apps and other services — for tablet makers’ bigger hardware businesses. Those who watch more than three hours of video are also 90% more likely to become repeat buyers of the same brand — the same percentage that said they would return to the brand if they were satisfied with it. However, those who watched less still seemed to show strong brand affinity, with 81% of them saying they would buy the same brand of tablet again. Some 37% of all respondents said they would be buying a new tablet in the next 12 months.
“As tablet computing, multimedia, display, and application offerings continue to evolve, their impact on usage patterns will continue to grow,” writes Dr. Uma S. Jha, senior director of mobile devices at J.D. Power and Associates. “Tablets are a force in the marketplace that offer a great alternative to laptops and netbooks.”
As tablets move more to becoming a replacement for people’s PCs, they have already passed smartphones in usage. The survey found that consumers who owned both tablets and smartphones spent 40% more time browsing the web on their tablets than they did on their phones. Gaming apps scored even higher, with 56% more time spent on tablets.
But it’s not just a consumer plaything: 25% of owners said they used their tablets for business. This, too, was something noted by Apple during its last quarterly results where it highlighted the rise of enterprise deals for its iPad. It’s something that we’ve heard anecdotally too from enterprise service companies.
In its tablet rankings, J.D. Power asks users to rate products in five categories and then weights them in different proportions: performance (26%), ease of operation (22%), styling and design (19%), features (17%), and price (16%). It notes that Apple’s score of 848 came largely from being the first in performance, ease of use, styling/design and features, while Amazon beat it out on price.
Indeed, while Amazon first entered the market with a $ 199 Kindle Fire, its latest line of tablets, announced only last week, pointed to the company moving into higher-end products, with the 8.9-inch HD model costing $ 499, comparable with Apple’s pricing. It will be interesting to see whether Amazon, going forward, will be able to hold its own against Apple in the other categories as it clearly will become less attractive on a pricing level.
One day after Apple ’ s huge iPhone 5 news day, an accolade for Apple in the tablet classification: J.D. Power and Associates has actually placed the brand name at the top of its yearly tablet consumer contentment study. This is the first time that the influential pollster has tracked USA individuals on tablet use — it is known for its mobile handset positions, which Apple additionally topped for smartphones last week. Amazon and its Kindle Fire tablet are, nonetheless, nipping at Apple ’ s heels: the 2 were separated by just 6 points, with Amazon scoring especially well due to the fact that of its reduced rate. Final tallies for the 2 brand names were Apple at 848 and Amazon at 842, on a scale of 1,000.
Both scored greater than the business average of 832, with Samsung, Acer, Barnes & Noble and HP rounding out the leading positions in the list, all below the industry average.
In addition to ranking tablet brands, J.D. Power additionally considered tablet utilization. The 1,985 tablet owners who were polled reached conclusions that reflect just what others have additionally been saying: the larger touchscreen on tablets is making them a much more powerful magnet for content usage and individual engagement than their smaller-sized smartphone relatives.
Tablet individuals are investing, on average, 7.5 hours per week on their gadgets, doing things like surfing the web, watching videos, paying attention to songs, and checking out books. That still includes it at a lower time than PCs, which clock up 9.6 hours of use a week for the very same events.
Unsurprisingly, those who utilize their tablets even more are also more satisfied with the tablet kind element. On a scale of 1,000, those who watch three or more hours of video clip per week rated their satisfaction as 857, versus those who watched less ranking at 812.
And the study delivers a rather clear message about the significance of getting the content right — in the kind of apps and additional services — for tablet makers ’ bigger hardware companies. Those who view even more than 3 hours of video recording are additionally 90 % more likely to become repeat purchasers of the exact same brand — the very same portion that stated they would return to the brand if they were pleased with it. Nonetheless, those who watched less still appeared to reveal strong brand affinity, with 81 % of them stating they would certainly buy the very same brand of tablet again. Some 37 % of all participants stated they would certainly be purchasing a brand-new tablet in the next 12 months.
“ As tablet computing, multimedia, display, and application offerings continue to develop, their effect on utilization patterns will continue to expand, ” creates Dr. Uma S. Jha, senior director of mobile units at J.D. Power and Associates. “Tablets are a force in the marketplace that offer a terrific option to laptop computers and netbooks. ”
As tablets move more to coming to be a replacement for people ’ s Computers, they have actually already passed smartphones in usage. The survey discovered that consumers who possessed both tablets and smartphones invested 40 % even more time scanning the web on their tablets than they did on their phones. Gaming apps scored also greater, with 56 % even more time spent on tablets.
However it ’ s not merely an individual plaything: 25 % of owners stated they used their tablets for company. This, too, was something taken note by Apple during its last quarterly results where it highlighted the increase of business deals for its iPad. It ’ s something that we ’ ve heard anecdotally too from enterprise service companies.
In its tablet rankings, J.D. Power asks individuals to rate items in 5 groups and then weights them in different proportions: performance (26 %), simplicity of operation (22 %), styling and design (19 %), attributes (17 %), and cost (16 %). It takes note that Apple ’ s score of 848 came predominately from being the first in performance, ease of usage, styling/design and attributes, while Amazon topped it out on cost.
Without a doubt, while Amazon first got in the market place with a $ 199 Kindle Fire, its most current line of tablets, revealed just last week, aimed to the company moving into higher-end items, with the 8.9-inch HD style costing $ 499, equivalent with Apple ’ s rates. It will certainly be fascinating to see whether Amazon, going ahead, will certainly be able to hold its very own against Apple in the additional groups as it clearly will become less attractive on a pricing level.
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We have not exactly been being without in SlingPlayer-supporting gadgets as oflate, however it appears like the placeshifting service could perhaps be set to expand to a totally new area: game consoles. That word stems from a brand-new Sling survey acquired by Zatz Not Funny, which tries to assess customers’ interest in a SlingPlayer application for game consoles (it especially asks if they own an Xbox 360, PlayStation 3 or Wii). As you could expect, nonetheless, information are light beyond that, with the study only mentioning that such an application would let you enjoy video from your SlingBox in full HD, and that you ‘d naturally have the ability to control it with your console’s controller. Of course, while it does come straight from Sling itself, it is also still just a study, so we wouldn’t suggest getting your hopes up too much for the time being. Filed under: Home EntertainmentSlingPlayer survey means feasible expansion to game consoles initially appeared on Engadget on Thu, 09 Aug 2012 21:31:00 EDT. Please see our terms for use of feeds. Permalink|Zatz Not Funny|Email this|Remarks
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Doctors may be rightfully skeptical of internet-based diagnoses, but patients are increasingly using social media in a variety of other ways when they get sick. A survey of about 1,000 US adults by consulting house PwC Health Industries found that a third of them had shared health information or solicited advice through social media, including Facebook and Twitter. As you might expect, that number was far higher for younger adults: 80 percent of those 18 to 24 said they would be willing to share health information over social media (even if they hadn’t necessarily done it), compared to 45 percent of those 45 to 64. Even so, that’s a large group across the board. A third of consumers said they would even be willing to have social media…
Some news outlets can get away with online paywalls, but for those that can’t Google has unveiled an alternative: customer surveys. The new program is called Google Consumer Surveys, and it lets publishers use market research questions as a way of earning some extra revenue. Once it’s in place, users will be prompted to answer a question before accessing content like an article or video, and the site will earn $ 0.05 per response. Google says this amounts to around $ 15 for every thousand page views. A few sites have already signed up — including AdWeek and the New York Daily News — and the current surveys come from companies ranging from Timbuk2 bags to the Kasa Indian Eatery. But just like many paywalls, it appears as though getting…
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First, a word of caution: the Manhattan Research survey that yielded this data was performed online, so that’s going to skew the results straight away. But even taking that into account, it’s powerful data.
According to the survey, just over a quarter of all doctors in the EU — primary care and specialist — use an iPad for professional purposes. That’s a big number for a device primarily aimed at content consumption and not hardened against a hospital environment.
And it seems that the doctors in fact do use it primarily for content consumption: a quarter of their “work online time” is spent on it (55% is still on a desktop), looking up articles, showing online resources to patients, and so on. Right now the market for iPad-oriented productivity software for healthcare appears to be more or less wide open; doctors are using the device (40% planned to buy one in the next six months as well), but more as a portable web browser than a care accessory.
There are some medical apps and services coming to the iPad, but the medical establishment isn’t very quick to move. Many hospitals still use systems from the 90s or before because of the effort and money that would be involved with upgrading. And standards for privacy, emissions, documentation, and so on have to be consistent as well, something that doesn’t happen overnight.
For the moment, the iPad is simply a useful portable screen on which a doctor can pull up relevant info for a patient, browse recent journal articles without going back to their office, or do some light email. It will take a long time for development to catch up with the needs of the community, but this foot in the door by Apple could become extremely valuable a little ways down the line.
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A large survey of consumers and manufacturers from around the world has found a number of interesting statistics, though some are interesting not in and of themselves, but in what they imply about those surveyed.
For instance, 57% of consumers say they’re “always or usually” aware of a product’s country of origin. This seems rather generous, considering how incredibly complex the supply chain is, and how a given high-tech product might include pieces from 10 or 20 different countries, depending on how deep you want to dig.
And while 67% of people said that product quality is better today than it was 5 years ago, 75% think manufacturers don’t use the best-quality materials and don’t follow environmentally friendly procedures.
Perhaps most entertainingly, 97% of manufacturers consider themselves “ahead of the curve” in safety and reliability, and nearly that many think the same regarding sustainability and innovation. They can’t all be above average.
The full survey can be read here. The NY Times takes a few of the stats to suggest a “global gadget fatigue.” A generalization that isn’t really supported by this survey, but probably is true nevertheless. The amount of money and research going into consumer electronics has made product turnover much faster, and the nature of PR demands that products not be released all at the same time. So the results is a new “revolutionary” phone, TV, laptop, tablet, or what have you pretty much every week.
It’s a major shift from the slower-moving world of the 90s, when much common wisdom was established about computers and mobiles among the population at large.
The study also suggests that environmental concerns and consumer interest in the origin of their devices is going to be playing a major part in brand and marketing over the next few years. This may have to do with the simple flattening of the world that is the result of the internet and globalism in general. More products are being manufactured internationally, yes, but more people are aware of it, perhaps partially because of the continuing decline in manufacturing jobs in the US. But the 57% figure cited above is globally; in the US, only 46% say they’re aware of the country of origin, compared with 70% for India and 66% for China. Still, the number is probably far higher than it was ten years ago.
As I have argued, it’s unlikely that people will agree to an increase in price for “ethical” devices, as much as we would like to think so. And although labeling and regulation should be established regarding the country of manufacture, component manufacture, and material sourcing, that’s still something of a fantasy. But it’s a good thing that consumer interest in such things is growing.
この英語版のコメント欄は、日韓以外の人々に書き込んでもらいたいと願っています。日韓の皆さんは日本語版で議論してください。日韓の人の発言は原則として非表示とさせていただきます。Racial slurs and hate speech are prohibited here. To Japanese and Koreans. If you want to argue with each other, please do on the Japanese version of this video. References 1. iPod vs Galaxy (00:21-00:50) This issue is in litigation. 2. Honda vs Hyundai (00:51-01:13) The company name “Hyundai” itself had existed much earlier than Hyundai Motor Company was founded in 1967. The point here is why they pronounces their company name in totally different way from its original pronunciation in English speaking countries, despite the fact that the original pronunciation of Korean name is not so difficult for English speaking people. If you use Google Translation, you can hear the Korean pronunciation of “Hyundai” translate.google.com 3. The use of Japanese images by Hyundai and Samsung (01:14-01:39) According to a survey conducted by Samsung in 2006, it turned out that 67% of French thought it as a Japanese company. (Chosun Ilbo June 31, 2006) 4. Plagiarism of Japanese Manga, Anime, and Games (01:40-02:44) nandakorea.sakura.ne.jp www.youtube.com www.youtube.com 5. Plagiarism of Japanese snack foods (02:45-03:48) www.youtube.com 6. Korea’s Illegal cultivation of Japanese species of strawberries (03:49-04:26) www.youtube.com www.youtube.com 7. ChosunNinja (04:27-04:45) www.youtube.com 8. Sushi Role (04:46-05:11 …
Video Rating: 4 / 5