Apple sees its redesigned retail stores as community spaces

Apple’s retail stores have long had a social side. You might not visit just to hang out, but the combination of free workshops and an abundance of connected devices gives you a reason to stay besides gawking at the latest products… if just to check up on Facebook. And now, Apple is banking on that social aspect as a selling point. The company is both redesigning its 100 largest stores and launching new “Today at Apple” workshops to turn its stores into community spaces of sorts. The shops are still very much geared toward sales, but you’ll have more reasons to swing by on a frequent basis.

The bigger stores are now changing their Genius Bars into “Genius Groves,” complete with lines of trees. We doubt the flora will help you feel better when your iPhone is broken, but they’re at least more inviting. You’ll also see new conference and meeting spaces alongside new video screens.

The workshops, meanwhile, revolve around new in-store Creative Pros who host free sessions based around Apple tools and Apple-friendly devices. There are 90-minute Studio Hours that let you bring in your own project for advice (or simply work outside of your usual space), music and photography labs, a Kids’ Hour with programmable Sphero robots and pro-specific sessions. You’ll even see photo and sketch walks that take you outside of the store. All stores are getting new mobile screens to help present “Today at Apple” sessions, as well as the seating and sound systems to match.

The new workshops will be available by the end of May. As for the larger stores’ upgrades? That’s likely to vary by location, but it’ll likely be impossible to miss.

Apple retail chief Angela Ahrendts tells CBS that this isn’t so much a reinvention as a logical extension of what the tech giant has already been doing in its stores. And yes, she imagines that people might soon decide to meet at Apple instead of the nearby coffee shop. That may be a tad optimistic when the workshops are clearly tailored to rookies and niche pros. However, the shift is still important — it suggests that Apple will fight retail competition from Microsoft and even Amazon by turning stores into regular destinations rather than strictly functional shopping hubs. If you keep coming back, after all, it increases the odds that you’ll buy an iPhone or Mac for your next tech upgrade.

Via: The Verge

Source: Apple, CBS

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Google stores ‘transient’ Allo messages until you delete them

Back when Google first announced its brand-new chat app Allo, the company told The Verge it would only store messages “transiently,” not indefinitely. But since May, when the app was first announced at Google I/O, things have changed a bit in that regard. A Google spokesperson confirmed that messages are now stored on Google’s end as long as that chat history is available on your personal device. But once you choose to delete the history, it’s also deleted on Google’s end — so users do have control over just how long their messages persist for.

Google told me that it made this change after the company pushed the app out to wide testing around the company; it found that the experience was better when it saved chat history for longer. That history helps Google with things like the app’s auto-reply features, which work better the more data is available for Google to analyze.

For the end user, this means that your messages are stored on Google’s servers, in the same fashion that Hangouts messages and emails from your Gmail account are. The messages are still encrypted between your phone and Google’s servers, and they’re stored using encryption that Google can open up so it’s accessible to their machine learning processes.

If both you and the other participant in your conversation choose to delete a conversation, though, the messages will be removed from Google’s servers. And if you want extra privacy, you can use Allo’s incognito mode, though you won’t get the benefit of the Google Assistant that sets the app apart from other options. Deleting the app itself from my iPhone also deleted all the content of the conversations I was having — but again, if my friends didn’t delete those chats, they’re still out there on Google’s servers.

For most users, this probably won’t be a deal-breaker — it’s not really any different than how most of Google’s many other communication products behave. But there’s also no doubt that there’s been increased attention given to the privacy and security of your online communications. If that’s a concern to you, Allo might not be the best option for you.

Via: The Verge

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