Posts Tagged ‘spots’
With Tablets And iPods Added, Apple Takes 3 Of Top 4 Mobile Device Spots Ranked By Ad Impressions, Says Millennial
Mobile ad platform Millennial Media has released their latest Mobile Mix report, covering Q2 2013, and the company is changing how things work this time around by changing its “Top 20 Phones” list to a “Top 20 Devices,” and adding tablets into the mix along with smartphones and feature phones. This resulted in Apple going from occupying just a single spot at the top of the chart, to taking three of the top four places, thanks to the presence of the iPod touch and iPad in addition to the iPhone.
Samsung still occupies the number two spot with its Galaxy S phones, which is unchanged from the pervious quarter, and gains some additional presence in the top ten thanks to the appearance of the Galaxy Tab and Galaxy Note in the top 10 list. HTC and Motorola lose some representation on the list, however and Amazon debuts with the Kindle Fire ranking number eight overall for impressions.
Apart from the changes in the Top 20 Devices, the rest of Millennial’s methodology remains unchanged. So Apple taking home 39.3 percent of the overall impressions broken down by device manufacturer, with Samsung following up in second place with 26.1 percent, really does represent a nearly 3 percentage point increase for Apple, and a slight dip for Samsung. HTC falls below LG in fifth place, too so there has been some shift between the quarters, probably attributable to HTC One’s failure to truly do much to impress consumers. The Apple bump is harder to explain, since a refresh is imminent and no new iOS hardware was introduced between Q1 and Q2 2013.
Apple’s share of overall impressions as measured by mobile OS also jumped. The result is an 8 percentage point bump for Apple’s iOS in terms of OS share of overall ad impressions, compared to a 5 percentage point increase for Android. Millennial says tablet impressions continue to grow, so Apple leading that market could be what’s helping iOS increase its share. Android is still growing, however, with both the top dogs the big losers here were Windows and BlackBerry, both of which saw impression share dive. That is completely understandable given the increasing importance of tablets. BlackBerry shed over half its share, for instance, dropping from 15 percent to 7 percent of overall mobile ads served.
Tablets continue to be led by iOS devices, so the iPad is winning out. Android accounts for 44 percent of tablets seen by Millennial’s ads, but that’s actually down just slightly from the previous quarter’s report. Perhaps surprisingly, the Google Nexus 10 saw considerable growth (impressions climbed 51 percent sequentially from Q1) while the Nexus 7 held things steady at 7 percent of all Android tablet impressions. The new Nexus 7 might help that number rise in Millennial’s next reporting period.
Regional growth of specific manufacturers point to Samsung doing something right in specific market segments, with that manufacturer growing its share of impressions in the EMEA region by 13 percentage points from 18 to 31 percent. Apple raised its own impressions just one percentage point to 42 percent during the same time period, but iOS as a platform rose from 23 percent to 34 percent in the Asia-Pacific region year over year, while Android shed 4 percentage points (down to 60 percent overall) and BlackBerry did the same, with Windows falling off the map near completely.
The big change here is in terms of how Millennial presents and counts devices. Tablets now make up a far more important category than feature phones when it comes to mobile advertising, so it’s natural to see those included here alongside those older-style devices. Plus, it does a much better job of showing why Apple continues to dominate overall in ad impressions among mobile device makers than it did previously, when Millennial showed just the lonely iPhone atop the chart as the sole hardware from the Mac maker.
When it came to the Moto X, Google gave us a masterclass in how to build hype, but sustaining it is proving to be a much trickier endeavor. Motorola recently debuted two new commercials on its Youtube channel that aren’t nearly as thrilling as they could be. One clip showcases the Glass-inspired “OK, Google Now” command, which lets you dictate notes and set an alarm verbally. It’s a neat trick, but it’s not exactly seducing the money right out of your wallet. Similarly lacking in earth-shattering impact is the TV spot highlighting the Moto X’s 10-megapixel camera. The Quick Capture feature is nifty, but the promise of “fewer photo fails” isn’t the most rousing endorsement we’ve ever heard. To see for yourself, check out both videos after the break.
Source: Motorola (Youtube)
Dangerously Good Deeds: Motorcyclist Spots Coffee Mug On Car’s Bumper, Picks It Up And Returns It While Driving
This is a video of motorcyclist Bossaucey cruising around in Utah (and wearing a helmet-cam) when he spots a SUV with a coffee mug on it’s bumper. So what does he do? What any aspiring daredevil would: speeds up, picks it up, then returns it to its owner. I like how when he hands it to the lady she tries to blame her daughter for leaving the mug on the bumper. Get real lady, we all know it was you.
Hit the jump for the next addition to my annual neighborhood stunt spectacular.
We may still not have exact launch dates for the Galaxy S4 on all carriers, but the launch is approaching — and with it, Samsung’s latest big ad campaign. From the looks of the first few TV spots, the company is staying away from any shots at its rivals or celebrity appearances (at least for now), focusing instead on some of the new features of the smartphone; Sound Shot, Group Play and S Translator all get their own 30 second ads, while another minute-long commercial (appearing in at least in the UK) offers a more general and suitably dramatic overview of the phone. There’s no word yet on exactly how big a push Samsung will be making with the new ad campaign, but it’s pretty safe to bet you’ll be seeing lots of these in the months ahead.
Via: Android Beat
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I love hardware. That’s why I want you guys to bring some of the coolest hardware projects imaginable to Disrupt NY this year. That’s why I want you guys in our Hardware Alley and spots are almost full.
Hardware Alley is a one-day celebration of hardware startups both young and old. The goal has always been to show off amazing hardware that we have written about over the past few months, as well as a few surprises. Last Disrupt we featured the guys from Thermovape, Makerbot, and Lit Motors. This year we want to fill Disrupt NY with more amazing companies.
For more details on Disrupt head over here. We’re looking for new or even unlaunched products, as well as potential Kickstarter projects. Prototypes are fine as long as they’re amazing.
You can see the previous Hardware Alley participants here. You can sign up here. Bootstrappers can contact me directly at firstname.lastname@example.org if you need a break on price. Hope to see you in the alley… the Hardware Alley.
Our sponsors help make Disrupt happen. If you are interested in learning more about sponsorship opportunities, please contact our amazing sponsorship team here email@example.com.
Apple has managed to nab three of the top 5 spots for the top-selling mobile phones in the U.S. during Q4 2012 according to the NPD Group, with the iPhone 5, iPhone 4S and iPhone 4 ranking first, third and fourth, respectively. Apple also retained the crown for best-selling overall smartphone maker, accounting for 39 percent of smartphone sales in Q4 2012, compared to Samsung’s 30 percent.
iPhone 4 sales rose 79 percent compared to Q3 2012, and iPhone 4S sales grew 43 percent sequentially, while the iPhone 5 accounted for 43 percent of all iPhone sales in Q4 2012, which is roughly in line with the numbers we’re seeing out of carrier data as well. It also made up nearly two-thirds of all smartphone sales on post-paid plans with a value over $ 200, NPD says. Samsung made considerable gains on the year, going up to 30 percent of all U.S. smartphone sales in Q4 2012 from 21 percent in the year ago quarter, but the gains were mostly at the expense of other Android OEMs, including HTC, while Apple’s overall share remained constant.
Net Applications also released its monthly report on mobile OS share, which found that Apple’s iOS increased slightly in terms of traffic, accounting for 60.56 percent of all mobile operating systems, while Android actually took a bit of a dip to 24.51 percent, continuing a decline that has occurred over the past two months from a peak high in November of 28.02 percent. It looks like Apple’s release of the iPhone 5 might have essentially begun to erase earlier gains made by the longer availability of the Samsung Galaxy S III, but Apple still has some ground to make up if it wants to climb back to its 2012 high of nearly 66 percent web traffic share among mobile devices.
Apple’s holiday quarter, which included 47.8 million iPhone sales and 22.9 million iPads, looks to have helped it in terms of remaining the leader in both smartphone and mobile device sales in the U.S., and in keeping the hold it has on mobile browsing. The strong quarter also accounts for Apple’s regaining the role of largest mobile phone maker by volume in the U.S., an honor it reclaimed according to the latest data from Strategy Analytics released earlier today.
Apple has handled to nab three of the top 5 areas for the top-selling smart phones in the UNITED STATE throughout Q4 2012 according to the NPD Team, with the iPhone 5, iPhone 4S and iPhone 4 ranking first, third and fourth, respectively. Apple additionally preserved the crown for very popular general smartphone maker, accounting for 39 percent of smartphone sales in Q4 2012, contrasted to Samsung ’ s 30 percent.
iPhone 4 sales increased 79 percent contrasted to Q3 2012, and iPhone 4S sales expanded 43 percent sequentially, while the iPhone 5 considered 43 percent of all iPhone sales in Q4 2012, which is roughly in line with the numbers we ’ re seeing from provider information as well. It likewise comprised virtually two-thirds of all smartphone sales on post-paid strategies with a value over $ 200, NPD states. Samsung made substantial gains on the year, going up to 30 percent of all U.S. smartphone sales in Q4 2012 from 21 percent in the year ago quarter, however the gains were primarily at the expense of other Android OEMs, including HTC, while Apple ’ s general share continued to be steady.
Net Applications also launched its monthly report on mobile OS share, which discovered that Apple ’ s iOS raised a little in terms of traffic, considering 60.56 percent of all mobile os, while Android actually took a little a dip to 24.51 percent, continuing a decline that has taken place over the previous two months from a peak high in November of 28.02 percent. It looks like Apple ’ s release of the iPhone 5 may have basically begun to remove earlier gains made by the longer availability of the Samsung Galaxy S III, however Apple still has some ground to compose if it wants to climb back to its 2012 high of virtually 66 percent web traffic share amongst mobile gadgets. Apple ’ s vacation quarter, that included 47.8 million iPhone sales and 22.9 million iPads, plannings to have helped it in regards to remaining the leader in both smartphone and
mobile device sales in the U.S., and in keeping the hold it has on mobile browsing. The strong quarter likewise considers Apple ’ s regaining the function of biggest mobile phone maker by volume in the UNITED STATE, an honor it reclaimed according to the current data from Approach Analytics launched earlier today.
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Imagine for a moment that you are sitting in your front yard in a lawn chair, sipping lemonade while attempting to read the latest news on your WiFi-only iPad. You’re just out of range of your WiFi signal. Your neighbor’s signal is super strong, but that selfish hooligan didn’t leave it wide open for you to leach onto.
Relax. Depending on where you live and who your service provider is, you may be able to use your neighbor’s hotspot regardless of his futile attempts to lock it down someday soon.
A consortium of cable companies (Comcast Corp., Time Warner Cable Inc., Cablevision Systems Corp., Bright House Networks LLC and Cox Communications Inc) have agreed to enable the sharing of WiFi hotspots at a grand scale, creating a large region of available signal, in select markets in the U.S.
According to the Wall Street Journal, a single hotspot name and sign on scenario will be used to make it easier for consumers to log in and use available spectrum to surf. It will be a perk for paying broadband account holders in the consortium, but certain providers like Time Warner will let you pay as you go if you like.
I assume there will be measures in place to prevent people from consuming all of the available bandwidth of someone else’s node, but they haven’t explicitly laid out how or when throttling will occur.
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Continue reading Topcon’s IP-S2 Lite creates panoramic maps in 3D, spots every bump in the road (video)
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