Posts Tagged ‘shakes’

Sony Shakes Things Up Under New CEO, Reorganizes For The Post-PC Era


Sony enters a new era April 1st. On that day Kazuo Hirai will replace Sir Howard Stringer as Sony’s president and CEO. The challenges ahead are massive; Sony is facing a financial and organizational calamity. Sony is simply too big and has fallen too far and Hirai is tasked to bring Sony back to glory.

Sony just announced a new corporate organization that shows drastic change is underway. Under this strategy, dubbed One Sony, separate Sony divisions will share management, hopefully streamlining decisions and creating a more unified end-user experience that better utilizes Sony’s content offering. Sony under Stringer was an unwieldy multi-headed beast. Hirai is clearly trying to tighten the reins. It just might work and it has to work.

Prior to Stringer, Sony was led by Nobuyuki Idei who started feeding the hungry Sony machine. Under his watch Sony established Sony BMG Music Entertainment and purchased Hollywood’s Metro-Goldwyn Mayer studio in 2005. He entered into the joint mobile-phone venture with Ericsson. He was also the Sony exec that green-lighted the loveable, but still a bit strange, Aibo robotic dog.

Stringer was left with a bit of mess when he took over in the summer of 2005. At that time Sony was far from being just a consumer electronic company and majorly involved in nearly ever aspect of media creation and distribution. Now, in 2012, Sony’s once-mainstay TV division is drowning in red ink, the company just dissolved its partnership with Ericsson, and there is little, if any, compelling reason for a consumer to use one of Sony’s many media distribution platforms over Netflix, iTunes or Amazon.

Sony is simply not built for the current consumer electronics game. We’re entering into the age of digital appliances, a post-PC era if you will, and 15 years ago Sony would have been the top player. But now, in 2012, Apple and Samsung are the big kids on the playground; Sony is hiding under the slide doing his homework.

The PlayStation happens to be the one bright spot in Sony’s recent history. Sony’s incoming CEO, Kazuo, led that division for the last 5 years. There is hope, Sony fans.

Under the One Sony structure, Sony sees digital imaging, gaming and mobile devices to be the three cornerstones of its electronic business. Hirai himself will be in charge of Sony’s troubled HDTV division. The company will still pursue the medical technology field but what was separate medical-related divisions within Sony will be consolidated into one unit. Perhaps most promising though, Sony is appointing Kunimasas Suzuki, currently Executive Deputy President of Consumer Products. & Services Group, to be the officer in charge of unifying Sony products and creating a better user experience across the company’s entire product and network service line — something the company desperately needs. He is also in charge of Sony’s mobile business, showing that Hirai understands that going forward user experiences start in the mobile sector.

Sony of old is long gone. Sony will never be the same nimble company again. However, with the proper structure and leadership Sony might once again regain its swagger. Sony was once the shining example of user experience and hardware design done right. Sony needs to find its soul. If any company can properly battle Apple in the arena of consumer electronics, it’s Sony. After all, it’s Sony that Apple and Steve Jobs were aiming to dethrone 15 years ago.

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World Wide Web turns 20, finally shakes that acne problem

Happy birthday, World Wide Web! Hard to believe you’re turning 20 already. It seems like just yesterday we were hearing the pitter patter of little dial-up, delighting at the words “you got mail,” and getting frustrated when calling our friends and receiving that dreaded busy signal. You’re all grown up now, helping people learn how to farm and become overnight pop sensations. What, we wonder, will the next 20 years bring? At the very least, you’ll eventually have to move out of your parents’ basement, get a real job, and settle down. It’s hard to pay attention to that kind of stuff, though, when you’ve got another year of sneaking beers ahead of you. So go ahead, World Wide Web, enjoy yourself tonight — just make sure to be home by midnight.

World Wide Web turns 20, finally shakes that acne problem originally appeared on Engadget on Sat, 06 Aug 2011 11:53:00 EDT. Please see our terms for use of feeds.

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Brother shakes up expectations with vibration-charged low-power batteries

Lithium-ion battery technology keeps improving by (theoretical) leaps and bounds, but what good’s that to you when you’re faced with a dead TV remote? Brother Industries has a plan, and it doesn’t involve ink for once — the Japanese printer company’s developed a set of prototype batteries you simply shake to charge. AA and AAA models are already in the works, though you shouldn’t expect to slot them into cameras or R/C cars, as the miniature electromagnetic induction generators inside are designed for infrequently used gadgets and provide as little as 10mW (or as much as 180mW) when shook. Of course, when it comes to TV remotes there’s an even lazier way for couch potatoes to squeeze the juice, but we have to imagine standard-sized cells have a slightly better chance at market.

Brother shakes up expectations with vibration-charged low-power batteries originally appeared on Engadget on Sat, 17 Jul 2010 17:22:00 EDT. Please see our terms for use of feeds.

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Twitter for BlackBerry shakes the beta label

Though RIM’s official Twitter client for BlackBerry devices has been slinking around in public beta form for a solid three months now, we understand — not everyone is okay using software that’s rough around the edges. And if anything, that probably applies more to BlackBerry users, many of whom are using their devices to do… you know, really important work-related things. On that note, you might be excited to learn that the company’s official Twitter client has gone gold, meaning it’s theoretically less likely to crash than any version that’s come before it, which means you can go about your high-productivity business without fear that your secret addiction to social networking will bring your Bold 9700 crashing down in a spectacular ball of flame and molten circuitry. Not to say the beta was prone to do that, of course, but you can be extra sure of it now. If you’re interested, looks like you should be able to find it in App World right away.

Twitter for BlackBerry shakes the beta label originally appeared on Engadget on Tue, 06 Jul 2010 21:56:00 EDT. Please see our terms for use of feeds.

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HTC Wants to Ease Your Mobile Video Shakes [Patents]

Click here to read HTC Wants to Ease Your Mobile Video Shakes

HTC’s got a patent application for a technology that’ll use accelerometers to detect when a device is shaking, and adjust the orientation of the video accordingly. No more motion sickness! Well, video-related, anyway. More »

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HP labs develops super sensitive accelerometer, shakes things up

HP Labs just announced the development of a new accelerometer sensor that is 1,000 more sensitive then the current mass-produced technology.

HP Labs is also using the sensors as part of their CeNSE project, which is intended to track changes in and on the Earth, and how those changes impact the environment.

Shell Oil on the other hand, will be using the sensors to detect underground oil reserves. HP is also expecting to use the sensors on a smaller scale, including projects with the hope that “awareness could revolutionize human interaction with the Earth as profoundly as the Internet has revolutionized personal and business interactions today”.

[via Slashgear]

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