Posts Tagged ‘postPC’
Todd Bradley is HP’s executive VP in charge of personal systems and printers. As such, it’s his job to be excited about the future of PCs, but he’s gone further in a recent interview with PC World in dismissing the claim that we’re living in a post-PC era as “just wrong.” Citing the broad need for computers in everything we do, Bradley argues that the global PC market remains as large and buoyant as ever. He does acknowledge the increasing importance of tablets, a market that HP aims to lead from the front the way it does with Windows PCs laptops and desktops today, but he’s ultimately unimpressed by the idea that portable devices are taking over from the more traditional machines.
Though these comments from Bradley convey a sense of…
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Over the last few decades, PCs have had a considerable lead over Apple’s Macs in terms of sales. When Microsoft introduced Windows 95, the discrepancy between the two platforms became even more apparent as the easy-to-use operating system made its way into millions of households, but during the early 2000s, the momentum had shifted in Apple’s favor. According to analyst Horace Dediu, at its peak, PCs outsold Macs by 55 times in 2004, a number that dropped to about 20 times as many PCs in 2010.
Whether it be a result of the iPod’s release in 2001, the company’s new line of iMac computers, or the quickly increasing presence of the internet, something had made people start to care more about Apple’s products — or, possibly, care less…
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We’re living in a post-PC era, which means you likely have a few laptops/netbooks you’re looking to toss out in exchange for a shiny new mobile device. That said, Amazon’s trade-in program has recently included laptops, notebooks, and netbooks to its eligibility list.
The process is pretty simple.
Head on over to Amazon.com/tradein and do a search for the products you want to get rid of. Once you’ve chosen the correct model, you’re asked to label the condition of the device: like new, good, or acceptable.
From there, you’re given the necessary information to send in the device, and once it’s received by Amazon, you’ll be given the specified amount in store credit, direct to your online account.
Of course, there are plenty of other trade-in programs that will accept your old gadgetry, including Gazelle and BuyMyTronics.com. But for those of us who spend a lot of time shopping on Amazon, this seems like one of the more convenient routes to take.
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Sony enters a new era April 1st. On that day Kazuo Hirai will replace Sir Howard Stringer as Sony’s president and CEO. The challenges ahead are massive; Sony is facing a financial and organizational calamity. Sony is simply too big and has fallen too far and Hirai is tasked to bring Sony back to glory.
Sony just announced a new corporate organization that shows drastic change is underway. Under this strategy, dubbed One Sony, separate Sony divisions will share management, hopefully streamlining decisions and creating a more unified end-user experience that better utilizes Sony’s content offering. Sony under Stringer was an unwieldy multi-headed beast. Hirai is clearly trying to tighten the reins. It just might work and it has to work.
Prior to Stringer, Sony was led by Nobuyuki Idei who started feeding the hungry Sony machine. Under his watch Sony established Sony BMG Music Entertainment and purchased Hollywood’s Metro-Goldwyn Mayer studio in 2005. He entered into the joint mobile-phone venture with Ericsson. He was also the Sony exec that green-lighted the loveable, but still a bit strange, Aibo robotic dog.
Stringer was left with a bit of mess when he took over in the summer of 2005. At that time Sony was far from being just a consumer electronic company and majorly involved in nearly ever aspect of media creation and distribution. Now, in 2012, Sony’s once-mainstay TV division is drowning in red ink, the company just dissolved its partnership with Ericsson, and there is little, if any, compelling reason for a consumer to use one of Sony’s many media distribution platforms over Netflix, iTunes or Amazon.
Sony is simply not built for the current consumer electronics game. We’re entering into the age of digital appliances, a post-PC era if you will, and 15 years ago Sony would have been the top player. But now, in 2012, Apple and Samsung are the big kids on the playground; Sony is hiding under the slide doing his homework.
The PlayStation happens to be the one bright spot in Sony’s recent history. Sony’s incoming CEO, Kazuo, led that division for the last 5 years. There is hope, Sony fans.
Under the One Sony structure, Sony sees digital imaging, gaming and mobile devices to be the three cornerstones of its electronic business. Hirai himself will be in charge of Sony’s troubled HDTV division. The company will still pursue the medical technology field but what was separate medical-related divisions within Sony will be consolidated into one unit. Perhaps most promising though, Sony is appointing Kunimasas Suzuki, currently Executive Deputy President of Consumer Products. & Services Group, to be the officer in charge of unifying Sony products and creating a better user experience across the company’s entire product and network service line — something the company desperately needs. He is also in charge of Sony’s mobile business, showing that Hirai understands that going forward user experiences start in the mobile sector.
Sony of old is long gone. Sony will never be the same nimble company again. However, with the proper structure and leadership Sony might once again regain its swagger. Sony was once the shining example of user experience and hardware design done right. Sony needs to find its soul. If any company can properly battle Apple in the arena of consumer electronics, it’s Sony. After all, it’s Sony that Apple and Steve Jobs were aiming to dethrone 15 years ago.
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Microsoft rejects the idea of a “post-PC” era of technology.
The company is labelling the current era as the “PC Plus” realm where PCs are surrounded by new devices designed for a specific niche purpose. The software giant’s chief of communications, Frank Shaw, revealed the company’s feelings in a blog post on Friday. “I’ve seen a resurgence of the term “post” applied to the PC in a number of stories including The Wall Street Journal, PC World and the Washington Post,” said Shaw. He proceeds to explain that it’s human nature for people to like simple and straightforward “something is a foo-’killer’ stories.” Shaw explains things aren’t that clear cut and simple in the technology world. “eReaders, Tablets, Smartphones, Set top boxes, aren’t PC killers,” states Shaw. “But instead are complementary devices. They are each highly optimized to do a great job on a subset of things any PC can also do.”
Shaw argues that PCs do certain tasks in a unique way and “aren’t going away” as they change rapidly to do the same things that companion devices (like eReaders and Tablets etc) do.
“I’ll be the first to admit that these new “non-PC” objects do a great job at enabling people to communicate and consume in innovative and interesting ways. That’s not surprising, because they were expressly designed for that purpose. But even their most ardent admirers will not assert that they are as good as PCs at the first two verbs, create and collaborate. And that’s why one should take any reports of the death of the PC with a rather large grain of salt. Because creating and collaborating are two of the most basic human drives, and are central to the idea of the PC. They move our culture, economy and world forward. You see their fingerprints in every laboratory, startup, classroom, and community.”
Shaw rounds up his thoughts by promising a range of powerful devices that will connect to cloud services and make it easier to create, communicate, collaborate and consume information. “So while it’s fun for the digerati to pronounce things dead, and declare we’re post-PC, we think it’s far more accurate to say that the 30-year-old PC isn’t even middle aged yet, and about to take up snowboarding.”
Microsoft slams post-PC idea, claims “PC isn’t even middle aged yet” originally appeared at WinRumors.com.
NVIDIA, a company once focused entirely on giant graphics cards for home computers, has already quite successfully re-positioned itself as a player in the mobile graphics world. Now it’s poised to really shake things up, announcing the acquisition of Icera. The UK-based company you’ve probably never heard of has a line of on 3G and 4G baseband processors used in wireless devices and USB modems — chips that are said to be smaller, more flexible, and more efficient than the competition from Qualcomm and ST-Ericsson. Icera seems to have been focused heavily on LTE of late, which puts NVIDIA in a good place to not only manage what happens to the data when its inside your next-gen phone or tablet, but to also control just how it gets there in the first place. A future Tegra SoC that handles wireless data too? Color us intrigued.
Continue reading NVIDIA acquiring wireless chip manufacturer Icera, doubling-down on the post-PC era
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Can Microsoft survive post-PC era?
If I had to place a bet, I’d say Intel Corp. will survive the post-PC era pretty much intact, but I am not so sure about Microsoft. That’s what I am thinking as I head to a mobile technology conference in San Francisco.