Apple joins Instagram just to show off iPhone photos

Back in 2015, Apple wanted to show off the camera chops of its then-flagship iPhone 6 and 6 Plus smartphones, so it decided to tell the world the old fashioned way. A new ad campaign plastered gorgeous photos of natural and human beauty up on posters and in television commercials, all with the subtle tagline at the bottom: Shot on iPhone 6. Now, three years later, Apple has made a permanent showcase for pics taken with its smartphones…on Instagram.


A look through the lens of iPhone users around the world. Tag #ShotoniPhone to take part. – Words and images by @koci, @itsreuben, @danilo, @_xst, @subwayhands, @marcelonava, @brockdavis, @lanadeathray, @thesdcowgirl, @inomad, @_yaisyusman_, @dawn_denfeld, @pauloctavious, @jeremysnell, @laurazazanis, @ryanpernofski, @abstractconformity, @mirafilm, @joez19, @daniil, @oli_op, @fotombo, @j9ryl, @tertiusalio, @maggiefortsonphoto, @trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @mamacaxx

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Not that Apple’s a stranger to the platform’s usefulness, since it’s had an account dedicated to its Music service for awhile now, with matching ones on Twitter and Facebook. As Adweek points out, the company saw the value of having a presence on all three social media platforms for its audio subscription service, but is infamously miserly with any other social promotion (though they have main profiles on Twitter and Facebook, both are blank).

But for whatever reason, Apple’s chosen now to showcase photos taken from its smartphones. So far, eight mini-collections of photos have been posted with attribution to the photographers.

Source: Apple (Instagram account)

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Now Apple’s Live Photos can work on any website

Apple first introduced Live Photos in the iPhone 6S series back in 2015, but the odd photo/video-clip hybrid has taken its time coming to the internet. While Tumblr was the first to integrate Live Photos into its site last September, Apple is finally introducing an official JavaScript API to get its odd photo/video hybrid format out onto the web at large.

Developers will add their Live Photo as a DOM element like any other photo or video. They’ll be able to control how long their media should play, or if they should only play if end users hover over a “LIVE” button in the Live Photo’s top right corner.

Tumblr was the first to fully integrate the format last fall, but Google was the first to store Live Photos online over a year ago with an update to its Google Photos app for iOS. Then it released Motion Stills for Apple devices in June, an app that converted the hybrid media to looping GIFs or movie files so they could be exported and uploaded to the internet at large. After another update last month, Google’s app will likely continue be the most popular method to transfer Live Photos to the web for awhile since Apple’s API will still need developers to build it into apps and sites.

Via: 9to5Mac

Source: Apple

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Instagram photos now look better on iPhone 7 and 7 Plus

When Apple announced that it’s latest iPhone would snap brighter, more vivid pictures with its “wide color capture” feature, Instagram was quick to promise an updated app to support that expanded color gamut. Turns out, they were half right: today Instagram co-founder and CTO Mike Krieger announced that Instagram users on iPhone 7 and 7 plus can now take full advantage of their phone’s new camera — and they don’t even need to update the app.

According to a short statement on Krieger’s Twitter, Instagram’s support for wide color capture has been rolled out to almost all users, noting that the feature has slowly been trickling onto user’s phones since the app’s last update. Users of Apple Live Photos will find that those import seamlessly now too — converting into Boomerang photos via Instagram Stories. Small updates, to be sure, but a definite boon for iPhone users. After all, who doesn’t like more vivid photos?

Via: TechCrunch

Source: Twitter

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iOS 10.0.2 update fixes bugs in headphones, Photos

Even if you’ve already updated to iOS 10, Apple has released its first official update for its mobile/TV operating system. Bugs that could shut down the Photos app when turning on iCloud Photo Library and disable app extensions have ben smushed, but folks with the iPhone 7 or iPhone 7 Plus may want it for another reason.

Some users complained about the new Lightning-connected EarPods timing out, which would stop their in-line playback controls from working to adjust the volume, answer calls or use Siri. This update fixes the problem, making things just like they were when your phone had a headphone jack. Of course, you’re probably beta testing iOS 10.1 already, looking forward to new features instead of stable builds with bugfixes . Either way, the current update should be accessible via your Settings menu now.

Via: 9to5Mac, MacRumors

Source: Apple

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