Posts Tagged ‘NUAds’
Microsoft’s Xbox Live Advertising group initially flaunted its strongly fun NUads platform at the Cannes fair last year, and today announced they will start rolling out to Xbox 360s this autumn. The 1st marketers up are Toyota, Unilever and Samsung Mobile USA with Kinect-enabled advertisements that let viewers reply to questions after a 30-second spot by tone or action. According to Microsoft this is excellent since viewers can effortlessly see real time statistics of exactly how others are voting and advertisers get instant feedback. While we’ve all would like to shout down an advertisement at some point (merely look out the window Zooey, seriously) there’s quite possibly going to be a contingent that thinks letting advertisers gather information from behind that Kinect camera lens is a little creepier than they might want. Check into Microsoft’s pitch for the tech in press release and online video type after the break.
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Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’
The folks over at Microsoft Advertising are quite fond of their latest brainchild, so much so that they’re calling the Kinect-enabled advertising platform “irresistibly interactive.” NUAds — which snaked the NU in NUI — feeds off our need for interactivity, allowing advertisers to lure us in by enabling points of gesture and voice control. Think the latest Snuggie spot is super cool? Just say “Xbox, Tweet,” and all your friends will know it. Want to know more about Mariah Carey’s latest fragrance? Say “Xbox, More,” and the info is all yours. Wondering where you can pick up a box of Nad’s edible hair remover? Say “Xbox, Near Me,” and you’ll get a text with the location of the closest Nad’s retailer. Want to vote on the hottest new Bratz doll? Give your girl a thumbs up. So Microsoft may have engaged a host of more respectable partners, namely Adidas, NBC, and Coca Cola, for its demo of the voice and gesture-enabled advertising platform yesterday, and NUAds does indeed serve up promotions in an entirely new way, but will it really change how we view the boob tube for good? Check out the video demo after the break, and weigh in the comments below.
Continue reading Microsoft’s NUAds interactive advertising to harness powers of Kinect, ‘change television as we know it’
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