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What’s the difference between consumer marketing and propaganda?

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Harlemshake_large

To call something “propaganda” is to connote a laughably unsubtle attempt at mind control, from the kind of nasty stereotypes mocked in BioShock Infinite to a hilariously redubbed North Korean propaganda video that many thought was real — precisely because we expect such attempts to be ham-fisted and idiotic. At The Guardian, Eliane Glaser argues that we should be looking instead at how behavioral science, advertising, and even memes can nudge us in certain directions. “The notion that propaganda is always a state-run, top-down affair provides a cloak for our complicity,” she writes. “Social media’s veneer of openness and people-power exemplifies western propaganda’s habit of masquerading as its opposite.”

Nintendo Astonishingly Worsens At Marketing In the nick of time For Plunging Wii U Sales

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Author: Angela Stephens

Perhaps poor advertising is holding back Wii U sales for Nintendo. As Spike TV ’ s GTTV host Geoff Keighley noted on Twitter, a brand-new project from Nintendo is utilizing flyers to reveal just how spectacular the Wii U is.

Except, rather of pursuing console opponents Nintendo decided to aim its attack at its own, older-generation console the Wii. To be fair, the Wii is most likely the strongest rival to the Wii U, yet the systems treat games extremely differently. The Wii is a family, group console, bringing people together, while the Wii U basically lets you take your single-player game where ever before you desire, even if a family participant wishes to see a flick with you.

To display the Wii U ’ s strengths against the numerous drawbacks of the Wii, Nintendo ’ s flyer shows a side-by-side comparison. Though the two systems do share a couple of attributes, the Wii ’ s dots are clearly less remarkable than the Wii U ’ s inspect marks. As all of us found out in elementary school, dots (check marks. Obvi.

The good news is, Nintendo has made it so you can tear one of these flyers right off the wall and take it home with you. Maybe you can post it up in your bedroom, just over your Wii, to advise yourself that you need to probably (not \*) upgrade. Maybe you can just save it away in your workdesk for later reference when someone asks, “ Exactly what the fuck is a Wii U? ”

Due to the fact that, to be sincere, very few people understand about the dual-screened Wii U console, regardless of the reality that it was revealed at E3 in 2012. Once more, Nintendo marketing hasn ’ t truly been getting rid of it.

For circumstances, let ’ s have a look at this Wii U commercial.

To begin, I ’ ve never actually seen this industrial air on TELEVISION. Second of all, a great deal of this advertisement is devoted to non-gaming activities, such as drawing, viewing TELEVISION, weighing yourself, searching the web, and video chatting. Because, you know, that ’ s why individuals get gaming systems. It has nothing to do with Netflix, Hulu+ and a total gaming experience.

However let ’ s not forget, Nintendo ’ s awful marketing isn ’ t a brand-new thing. Bear in mind the Nintendo 3DS commercials, with that girl from Joy and Selena Gomez, I think? If you sanctuary ’ t seen it, it ’ s essentially a well-known blonde lady sitting in a diner like a hipster trying to draw a piece of pie. Once more, Nintendo clearly understands its market: girls who draw pie.

Once more, if you find yourself forgetting that the Wii U is much better than the Wii, or if you find yourself forgetting that the Wii U exists, march on over to your local airport or shopping center and grab yourself a leaflet.

\* Here ’ s our testimonial of the Wii U. [through Kotaku]

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BB10 is ready to ship, BlackBerry’s marketing department does its best Etta James parody (video)

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Author: Antonio Pierce

Their phones are fine and dandy, but we liked the band before it sold out.

Filed under: Blackberry

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Via: AllThingsD

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Belkin acquires Linksys, plans to continue marketing products under both brands

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Author: Jenny Zhao

Linksys and Cisco are no longer one. The enterprise infrastructure giant, which acquired the home networking line in 2003, has officially passed the baton to Belkin. Under the new arrangement, Linksys devices and services, such as routers and Smart WiFi products, will fall under the Belkin umbrella. CEO Chet Pipkin announced plans to maintain both brands, adding that Linksys “will continue to exist and evolve to include even richer user experiences and network management functionality.” Going forward, teams from both Linksys and Belkin may work together to create certain products, so we might begin to see new innovations that wouldn’t have been possible otherwise. Consumers are unlikely to experience any hiccups during the transition — the Linksys website will remain intact and support services will be available as always. Hit up the press release after the break for a few more details surrounding the acquisition.

Filed under: Networking

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HTC’s Peter Chou: we didn’t do enough marketing in 2012, but the worst has probably passed

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Author: Alexander McQueen

Peter Chou has gone on the record with the Wall Street Journal criticizing his business’s rough monetary efficiency last year on bad advertising. Discussing HTC’s rivals, and presumably about Samsung in specific, he described them as “too strong and very resourceful, putting great deals of money into advertising.” He was unbiased about the fact that, fairly talking, he does not have a fantastic offer of money at hand to counter these competitors, but rather puts his faith in having more “unique products”– possibly describing phones like the 1080p Droid DNA. Generally, he stated that the “the worst for HTC has actually most likely passed” and that 2013 will be “not too bad.” Which has to do with as careful as optimism could get.

Submitted under: Mobile phones, MobileCommentsSource: WSJ

Hacker allegedly leaks Verizon FiOS customer data, Big Red points the finger at marketing firm

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Author: Alexander McQueen

Verizon clients saw a flash of enjoyment this weekend when a claimed hacker declared to have pilfered personal data for some 3 million of its wireless clients. Twitter individual TibitXimer shared 300,000 names from the file, declaring to have collected them as early as July 12th. According to Verizon, the potential hacker’s claims are bunk– the dripped information has actually been readily available for months, and it’s occupied by Verizon FiOS customers. More notably, Verizon says that its servers weren’t hacked at all.

“There was no hack, and no access obtained,” it said in a statement to The Next Web “A third party advertising company slipped up and information was copied.” Verizon says the hole was stated to authorities months ago, and firmly insists that current claims are imprecise and overstated. Yes, protection researcher Adam Caudill recalls seeing the file back in August, suspecting this is most likely a file dripped from a telemarketing company. Regardless TibitXimer’s account has actually vanished from the social network, demonstrating, if nothing else, that Twitter is major about its Count on & Safety policies.Com mentsSource: The FollowingInternet

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First Windows 8 ad airs, provides a glimpse at Microsoft’s marketing blitz

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Author: Brian McKinnell

Windows 8 RTM

Microsoft’s Windows 8 marketing campaign has officially begun. The first ad debuted today, featuring a countdown that stops at eight with the tagline “Windows reimagined.” Microsoft is reportedly spending a huge amount of cash on its marketing blitz for Windows 8, with the company focusing on huge billboards for its Surface tablet in US cities.

Advertising agency Crispin Porter + Bogusky is being the first set of Windows 8 ads that will air on national TV ahead of October 26th. Microsoft is holding a special media launch for Surface and Windows 8 on October 25th, with a number of special holiday pop-up stores opening at midnight on October 26th to sell Windows 8 PCs and tablets. This first ad is just one of many, we expect that…

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Microsoft To Go All-In With $1.5B Windows 8 Marketing Blitz

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Author: Angela Stephens

Windows 8 launches on October 26. It’s been said to be Microsoft’s most important product launch to date. And Redmond is reportedly prepped to properly support the product with a massive marketing campaign. Forbes reports the campaign costs between $ 1.5-$ 1.8 billion, making it the largest product launch in the history of the industry.

Microsoft has strangely been relatively quiet about Windows 8 so far. On the eve of its release, the company seems to be instead focusing on Bing and Internet Explorer 9 marketing. But that should change in the coming days. Windows 8 launches in two weeks. And thanks to its differences, unlike previous Windows versions, Microsoft has to sell the OS to the average consumer, the enthusiast and corporate IT manager.

Windows 8 is different and not different in a good way demonstrated by Windows Phone 8. Microsoft’s upcoming mobile OS is unlike iOS and Android. Everything from the notifications to apps to workflow is different but also refreshing. The smartphone market has doubled in size nearly every year for the last five years. Most consumers have not been on a particular mobile platform long enough to have the workflow utterly ingrained within their DNA. At this point, a change to something else could be welcomed, even celebrated. But that’s not the case for Windows 8.

Windows has featured the same flow for 17 years. As the dominant desktop OS in the world, there is a large chunk of the world’s populace who have only used Windows. I’m a big fan of it on a mobile device, but not a desktop computer. Microsoft wisely knew that it was going to have to spend big money to convince users that different is good, and that Windows 8 is worth the trouble to learn a new workpath.

Making Windows 8 dramatically cheaper than previous versions should help as well. Microsoft is pricing the upgrade versions of Windows 8 to move. It’s only $ 40 to upgrade from Windows XP, Vista or 7.

The vast majority of this huge marketing campaign no doubt targets new computer buyers. The Windows 8 marketing blitz is likely designed to get people into Best Buy to purchase a new computer. For the first time in a generation, Microsoft can honestly advertise that Windows offers something different. Replace that aging, malware-infested Pentium 4 desktop with a new, touch-enabled all-in-one. This is where Microsoft will win.

Details are still light on Microsoft’s Windows 8 marketing campaign, but expect to see the new Windows flag and the Metro interface everywhere over the holiday season. Microsoft wants Windows 8 to be the Furby of 2012. Windows Phone 8 launches shortly after the desktop operating system. The Microsoft Surface should drop in the near future as well. Microsoft wants to draw all the attention their way this holiday season, and with the big money reportedly being spent on marketing, it’s certainly putting its pocketbook behind that goal.

ZTE marketing exec teases Windows Phone 8 and 7.8 handsets on Chinese social network

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Author: Tyler Evans

ZTE Windows Phone 8 handsets (Dennis Lui/Sina Weibo)

In an odd piece of role reversal, ZTE marketing executive Dennis Lui has played the leaker, posting a blurry picture of what look to be upcoming Windows Phone 8 and Windows Phone 7.8 handsets on the Chinese social network Sina Weibo. According to local news site Winp.cn, the message accompanying the photo reads “two heads are better than one,” presumably referring to the choice of operating systems.

While few details of the actual hardware are visible, the device on the right resembles the existing ZTE Tania, and Winp.cn points out that it appears to be running the W Phone 8 simulator on Windows Phone 7.5 rather than Windows Phone 8 itself. The two other devices are more of a mystery, as is the apparent Windows RT tablet shown in…

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Niche Marketing Secrets.

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Author: Mark Jeffries

Niche Marketing Secrets.
Turn Your Hobby, Special Interest, Or Expertise Into A Niche Market Worth Over ,000 A Month In Your Spare Time.
Niche Marketing Secrets.

Posts Tagged ‘Marketing’

What’s the difference between consumer marketing and propaganda?

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Nintendo Astonishingly Worsens At Marketing In the nick of time For Plunging Wii U Sales

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Belkin acquires Linksys, plans to continue marketing products under both brands

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HTC’s Peter Chou: we didn’t do enough marketing in 2012, but the worst has probably passed

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First Windows 8 ad airs, provides a glimpse at Microsoft’s marketing blitz

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