Posts Tagged ‘Kinectenabled’
Microsoft’s Xbox Live Advertising group initially flaunted its strongly fun NUads platform at the Cannes fair last year, and today announced they will start rolling out to Xbox 360s this autumn. The 1st marketers up are Toyota, Unilever and Samsung Mobile USA with Kinect-enabled advertisements that let viewers reply to questions after a 30-second spot by tone or action. According to Microsoft this is excellent since viewers can effortlessly see real time statistics of exactly how others are voting and advertisers get instant feedback. While we’ve all would like to shout down an advertisement at some point (merely look out the window Zooey, seriously) there’s quite possibly going to be a contingent that thinks letting advertisers gather information from behind that Kinect camera lens is a little creepier than they might want. Check into Microsoft’s pitch for the tech in press release and online video type after the break.
Permalink| Microsoft Marketing|E-mail this|Opinions
Incoming search terms:
- Powered by Article Dashboard home audio system
- Published News Upcoming News Submit a New Story Groups home audio systems guide
- Powered by Article Dashboard hip tendonitis
- powered by vBulletin history of soccer
It remains to be seen when or if they’ll turn into actual products, but The Daily reports that Microsoft is at least working on getting its Kinect technology shoved into laptops. While details are light, the iPad-based publication says that it’s seen a pair of prototypes that “appear to be Asus netbooks running Windows 8,” but which have had their webcams replaced with an array of sensors that run along the top of the screen (a set of LEDs are said to be at the bottom). The Daily also says that it’s confirmed with a source at Microsoft that the devices are indeed official prototypes of a Kinect-enabled laptop, and it unsurprisingly suggests that Microsoft would likely license the technology to laptop manufacturers rather than build its own hardware.