Apple joins Instagram just to show off iPhone photos

Back in 2015, Apple wanted to show off the camera chops of its then-flagship iPhone 6 and 6 Plus smartphones, so it decided to tell the world the old fashioned way. A new ad campaign plastered gorgeous photos of natural and human beauty up on posters and in television commercials, all with the subtle tagline at the bottom: Shot on iPhone 6. Now, three years later, Apple has made a permanent showcase for pics taken with its smartphones…on Instagram.


A look through the lens of iPhone users around the world. Tag #ShotoniPhone to take part. – Words and images by @koci, @itsreuben, @danilo, @_xst, @subwayhands, @marcelonava, @brockdavis, @lanadeathray, @thesdcowgirl, @inomad, @_yaisyusman_, @dawn_denfeld, @pauloctavious, @jeremysnell, @laurazazanis, @ryanpernofski, @abstractconformity, @mirafilm, @joez19, @daniil, @oli_op, @fotombo, @j9ryl, @tertiusalio, @maggiefortsonphoto, @trevorpaulhus, @rodrigomartinezfotos, @louiegraphy, @vmiura, @lfleischer, @vasjenkatro, @stevenxuex, @ianteraoka, @easonhsiung, @omidscheybani, @tamon_, @jaywilliamsphotography, @holephoto, @bigheadtaco, @mamacaxx

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Not that Apple’s a stranger to the platform’s usefulness, since it’s had an account dedicated to its Music service for awhile now, with matching ones on Twitter and Facebook. As Adweek points out, the company saw the value of having a presence on all three social media platforms for its audio subscription service, but is infamously miserly with any other social promotion (though they have main profiles on Twitter and Facebook, both are blank).

But for whatever reason, Apple’s chosen now to showcase photos taken from its smartphones. So far, eight mini-collections of photos have been posted with attribution to the photographers.

Source: Apple (Instagram account)

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JCPenney joins the modern age and adopts Apple Pay

The list of stores and merchants that accept Apple Pay seems to be growing on a daily basis, and now there’s one more to add to the list. JCPenney’s store credit card will now work with Apple Pay, and the department store will now accept Apple Pay at all of its locations. Additionally, users of JCPenney’s app will also have an Apple Pay option when shopping on their iPhone or iPad.

One of the benefits of JCPenney’s store card is that it allows users to pay using points accrued with the store’s rewards program. It’s free to sign up for JCPenney Rewards. The troubled department store chain is clearly hoping to attract a younger user base, encouraging them to sign up for both the store credit card and rewards program by making it as seamless as possible to pay for purchases.

While Apple may claim to be pleased with the number of people using Apple Pay, retail acceptance still isn’t quite as large as the company would like. It’s noteworthy that it’s taken three years for JCPenney, a widespread retail giant, to integrate ApplePay. Now that it has, more department stores and traditional retailers may follow suit.

Source: Nasdaq

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