Posts Tagged ‘IKEA’
Watch out, Best Buy and Samsung. Ikea is seemingly doing to home entertainment systems what Apple did to portable electronics. The company previously revealed its upcoming entrance into the home theater market. As the video above clearly shows, Ikea is injecting a full dose of their Swedish magic into the Uppleva line. Never mind about the thought that Apple might disrupt the TV market. Ikea is already doing it.
Ikea gets it. Francis Cayouette, an Uppelva designer, said it best in the video, “People actually consider the TV as a piece of furniture but it is always something that looked very technical has a lot of cables, is complicated and it just doesn’t fit in the home environment.”
As someone who sold TVs for a good chunk of my admittedly short adult life, I can attest that there is a lot of truth in this statement. The majority of buyers look at TVs as another piece of furniture rather than an electronic toy. Consumers often look at the style of the casing or stand before they consider the technical specs — if they consider them at all. The TV set most often sits within their house at a prime location, often being the centerpiece of a living room. By selling furniture system along with the screen Ikea is essentially reinventing TV shopping. But as this video shows, the HDTV itself isn’t a slouch either.
As previously detailed, the screen is a top-of-the-line 1080p display with a 400Hz response time and built-in apps. This video sheds a bit of light on the remote, which uses a sliding mechanism to hide the number pad. The user interface seems simple enough with a grid of large icons. Ikea previously stated that it would sport popular apps like YouTube, Netflix and more.
“The expression should come from the solution and not the electronic itself,” said Cayoutte. That mantra is very similar to the underlining thought in most Apple products. Instead of a smooth glass or aluminum exterior, Ikea is wrapping its electronic goods in laminated press wood. But the result as a simplified user experience is the same to the user.
The Uppleva line is set to hit key European locations this summer with a more broad release set for next year. Complete systems including a Blu-ray player, 2.1 audio system and furniture are expected to retail for less than $ 1,000 — and of course some assembly is required.
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Ikea is seemingly getting serious about consumer electronics. First there was the new home theater line and now a digital camera. But the two are slightly different. The disruptive HDTV system, UPPLEVA, is a serious entry into a stale market. The digital camera is, well, cardboard. And cheap. But still awesome.
Ikea included it the cardboard camera in a Milan design show press kit according to IT Gizmodo. The little camera is made of cardboard and runs off of two AA batteries. The internal memory can hold 40 pics and syncs with a computer via a swing-out USB connector. The shutter button is little flap on the front side. They say it will eventually be sold in Ikea stores but the price isn’t announced just yet. How fun. Just don’t take it the beach.
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Ikea is entering a brave new world: home entertainment systems. The company unveiled its UPPLEVA line today with a smart YouTube ad (embedded after the jump). The video spot quickly explains that the UPPLEVA line is the savior to living rooms everywhere with hidden cable tracks, integrated wireless components and a customizable cabinet design.
Argue all you want, but a HDTV is a glorified monitor. It should not be the primary point of focus when designing a home theater system. The new UPPLEVA line completely disrupts the big box store’s HDTV buying process with a high-dose injection of Ikea genius.
Ikea has yet to announce the nitty-gritty details around the UPPLEVA line including the price. The line will apparently hit key stores in Stockholm, Milan, Paris, Gdansk, and Berlin in June 2012. Come autumn it will arrive at additional stores in Sweden, Italy, France, Poland, Denmark, Spain, Norway, and Portugal with a more broad launch following in 2013.
The YouTube teaser lays out some basic spec concerning the HDTV. It seems up to the task with a 1080p LED LCD screen, 400Hz response time, and some sort of smart TV functionality — all good stuff. But the HDTV really doesn’t matter. Even though it has the specs of a high-end screen, Ikea could have employed a mid-range model and still made the same magic.
Ikea understands that everything needs to work together. This new product line from the Swedish retailer exemplifies the notion of an all-in-one system. Sure, this probably doesn’t appeal to audio heads or A/V geeks, but it brings a beautiful system that works to the masses. Like with everything else Ikea sells, the UPPLEVA system is completely customizable with a range of TV sizes and cabinet designs. Buyers probably still have to piece them together using those dumb keys, though.
HDTV development and innovation has slowed over the last few years. Buyers are no longer shopping on specs as there is little visible difference between the high and low-end flatscreens. That’s where Ikea, and perhaps Apple, can step in and offer more value alongside the pretty picture.
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Ever assembled anything from IKEA using the instructions? I haven’t, I
throw them away like a real man only buy scratch & dent/opened packages to save a buck because I’m cheap. But maybe you have. And, if so, you’re probably familiar with the look of these things. Created by College Humor, this one here is how to assemble a litsabbur, but there’s worthwhile Djiloriann, Tjardiis and dindasür (DeLorean, Tardis and dinosaur) ones after the jump. “DAMMIT, I ALREADY TOLD YOU, I DON’T NEED INSTRUCTIONS.” Haha, is that why your coffee table has three legs? “FAULTY MATERIALS!” What about the entertainment stand with crooked shelves? “POOR CRAFTSMANSHIP!” And how your girlfriend got pregnant? “You’re not supposed to poke holes in a condom to let it breathe?!”
Hit the jump for the other three.
Having an adjustable mic stand is essential for home recording or podcasting. Those mics are so sensitive that you really have to place them in the right position. Unfortunately, decent articulating mic stands can be expensive. But, if you’re close enough to an IKEA store to buy a IKEA TERTIAL lamp, then you can make your own. It’s as easy as removing the bulb and head of the lamp and attaching a microphone to the end with a microphone mount.
Head over to IKEA Hackers for the how to.
Looks like IKEA catalogue on Apple Tablet PC. Please tell me this is real at last! I want one!!
etc: Starting today and lasting for the next few months, Microsoft’s retailer partners will offer Windows Anytime Upgrade with new PC purchases at a discounted rate.
Starting today and lasting for the next few months, Microsoft’s retailer partners will offer Windows Anytime Upgrade with new PC purchases at a discounted rate.
The Windows Blog, Ars Technica
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Props to One Microsoft Way
As we’ve learned time and again, the best way to make do with little space is to suspend things in the air. Weblog IKEA Hacker uses this solution (and some unlikely materials) to create a hanging liquor bar and wine glass holder. More »
Props to Lifehacker