Now that Android Pay is available in the UK, Google wants to make sure people are actually using it. The company has come up with a promotion called Android Pay Day, which offers discounts every month on the Tuesday before your next pay slip. The scheme kicks off today with two deals; firstly, in Starbucks, you can get two-for-one on Frappucinos; the second is a £5 voucher (ANDROIDPAY5 for new users, ANDROIDPAY2.5 for existing customers) that you can redeem inside the Deliveroo app, provided you select Android Pay as your payment method at checkout.
These discounts are designed, no doubt, to educate people about the different ways they can spend with Android Pay. Most Brits will know they can use their phone to pay at physical stores — they’ll have seen iPhone users doing the same with Apple Pay. But it’s possible, or rather likely, that users are less familiar with Android Pay’s second role as a digital wallet. Android Pay Day could, therefore, be an important tool for raising awareness among the Android-wielding public. Success will ultimately hinge, however, on Google promoting the monthly rewards effectively — if no-one knows they exist, they won’t have an impact on adoption.
A good start would be a promotions page like the one it’s set up for US customers.