Posts Tagged ‘consumers’
Pinterest CEO Ben Silbermann: consumers will soon expect every service on every platform, mobile included
Ben Silbermann has found himself in a pretty swell spot. He’s the CEO of Pinterest — a company that was recently valued at $ 2.5 billion, despite not making a single cent to date. He took the stage today at D11 in Southern California, answering questions shot from Kara Swisher. One of the key points he made was on the topic of mobile. Swisher was asking about Pinterest’s mobile efforts, and Silbermann suggested that in the very near future, asking such a thing would be borderline silly. “It’d be like asking a business today if they’re a dot-com business,” he said, suggesting that every business created in 2013 should absolutely have some sort of presence on the web.
It’s perhaps due to the shocking uptake of Pinterest’s apps. Said Silbermann: “A growing number [of users] use Pinterest exclusively on their phone or tablet. When we released our mobile apps, we were taking bets on how long it’d take for those to surpass our web traffic. I figured it’d take a few weeks. It was literally the day it was released [that the traffic was passed]. I think it’s because phones and tablets are largely always around you, whereas you’re not always around a [traditional] computer.”
It’s perhaps the token example of how consumers at large are moving away from needing a full-fledged machine at their fingertips, and the redefining of what a “computer” is for the newest generations.
Right in-time with MWC, Nielsen’s most current report provides some idea into how people in different regions are utilizing their mobile gadgets. On the whole, numerous of the lookings for aren’t exactly shockers. Amongst numerous highlights, owners of smartphones and feature phones do not utilize their particular devices for the exact same jobs, while established areas are more likely to have upwards of 4G connectivity with higher smartphone adoption rates. As you ‘d might envision, people in areas with under-developed infrastructure have the tendency to move toward the similarity easier, less pricey function phones. Diving deeper with some specifics, Nielsen points out that US-based individuals of smartphones gravitate towards map and video apps, contrasting that those in China are hungrier for details about weather condition and news. If you ‘d like to verify any more of your uncertainties about how mobile gadgets are being made use of around the globe, you’ll discover all the information your noggin desires at the source link below.
Filed under: MobileCommentsSource: Nielson
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The Windows brand has served Microsoft well for over 25 years — Windows 1.0 debuted on November 20th, 1985, paving the way for an operating system that has dominated desktop computing ever since. That paradigm for personal computing has changed with the rise of mobile, however. Windows 8 is an ambitious attempt to marry a desktop OS with a new touch-friendly interface designed for tablets and smartphones — but Microsoft would be well served to phase out the battered Windows brand for its mobile efforts.
Change is never easy for end users to accept or for big businesses to pull off; it’s impossible to alter a product millions of people around the world use on a daily basis without pissing off a few loud voices. Microsoft has…
While Judge Lucy Koh could not pull down the same staggering wage or get as much TV time as that other famous arbiter, she’s simply as outspoken in her very own courtroom. While presiding the other day over the neverending story that is Apple v. Samsung, she called for “global peace” between the two. Inciting chuckles from the group, she declared her point: “I’m not joking … it would benefit consumers and great for the industry.” Head attorney for Samsung stated the company was “eager to speak,” however the opposition wasn’t so friendly, declaring that the billion-odd judgment in its favor was a mere “slap on the wrist,” and that clear boundaries were needed for setting a precedent.
Filed under: Mobile phones, Tablets, Mobile, Apple, SamsungCommentsSource: Financial Times
Right here ’ s one reason why Apple could not be producing a television with its name blazoned on it in the near term: it doesn ’ t appearance like individuals have, up until now, shown that much thinking about them yet. According to a new report out from individual specialists GfK, connected TV televisions are shifting a lot better in markets like China, Brazil and India compared with the USA, UK and other developed markets — with China commanding the highest use at 44 % and the UK and USA leading advanced markets with merely 11 % penetration.
GfK places it down to customers in the latter classification stuck in an “ analog ” frame of mind — although individuals in the latter markets are also huge users of additional methods of getting the exact same experience without forking out for a costly connected TV set.
On top of set-top boxes from pay-TV service providers, there are consoles like the Xbox, Roku, and PlayStation that additionally supply on-demand and connected services to individuals through their TELEVISION sets. And gadgets like tablets and Computers, which are more matched to interactivity, are additionally showing to be among the fastest-growing gadgets for video clip viewing. And there is of course the raising multiscreen trend, where individuals use at the very least two devices at the exact same time to provide a simultaneous lean-back/lean-forward experience.
And there is additionally the issue of rate. A wise TV can cost upwards of $ 200 or more than a more basic set, and that could not even provide you a substantially better display than a cheaper make.
The supremacy of China in the connected TELEVISION group appears on the heels of a report last week from NPD that took note that China — or those in urban centers a minimum of — watch the most online video presentation content, around the most devices, of any other local group of consumers.
Individuals don ’ t care a lot about getting their Twitter fix right on the screen. GfK found that there seems to be little demand at the second for the kinds of bells and whistles that a lot of connected Televisions are supplying. Only 28 % of participants thought interactivity made programs more fascinating. Only 25 % thought tweeting and additional commenting styles make the experience more interesting.
“ Our findings suggest that broadcasters need to integrate their social factors far more engagingly into the fabric of the program, to encourage viewers to connect, ” writes Richard Preedy, Analysis Director at GfK. This certain study considered a total of 7,000 interviews from Belgium, Germany, Netherlands, Spain, UK, Russia, Turkey, Mexico, Brazil, USA, China, India and South Korea — 500 in each country except Belgium, where it collected 1,000,
On the additional hand, services that assisted individuals locate even more info on programs shifted a lot better: 33 % more viewers sought details on the shows they are viewing than usage social networks to share the experience with buddies, GfK composes.
Smart TVs go where PCs do not? It appears that wise TVs are faring a lot better in markets where COMPUTER penetration is lower: as they do with their mobiles, individuals in these markets as a result look to their Televisions to accomplish a couple of the functions that might have otherwise been accredited to the COMPUTER: 75 % of Chinese smart-TV managers used their TVs ’ complicated interactive attributes in previous month; in Western markets the ordinary number was less than half, GfK said.
That additionally seems to translate into buying objective, too: amongst USA and UK consumers, less than one-third (29 %; 26 % respectively) stated they would certainly try to find Internet-enabled TVs in the future. In China and India the numbers were respectively 64 % and 61 %.
Now additionally might be the time to strike while the iron is hot: just as Apple successfully developed an entire brand-new market for smartphones that were mainly the terrain of extremely early adopters and business individuals prior to the iPhone, it can might do the same for televisions. GfK takes note that sales of wise Televisions in the six biggest European economic situations were up by 31 % in the first half of this year.
It can be newer functions that may get users in these markets more considering brilliant Televisions: 67 % of respondents said they were interested in touch and motion control; and 43 % desire to control their Televisions with something other than a remote, such as a smartphone. Yes, these functions are currently right here and getting even more preferred all the time; the question is whether users will certainly planning to their TELEVISION sets or other gadgets to offer them longer term.
A major factor of the Apple v. Samsung situation has actually been whether consumers are puzzled when acquiring a Samsung tool, thinking it to be one of Apple ’ s iThings.
Peter Bressler, Apple ’ s expert witness in the Apple v Samsung situation, just took the stand and cooly verified all of Apple ’ s claims against Samsung. However throughout cross-examination, Samsung ’ s counsel began throwing some punches with regards to prior art. Bressler had originally stated in his testament that the prior art he had evaluated has no bearing because of small distinctions, such as a curved front rather than a flat one, as on the iPhone.
To fight this testament, Samsung counsel offered 4 different variations of previous art, consisting of the 2005 Sharp design and LG ’ s Prada smartphone. With each instance, Samsung counsel underwent a list of questions: Is it rectangular? Does it have rounded corners? Does it have a well balanced display (centered both horizontally and vertically)? Does it have a speaker grill?
Bressler answered “ Yes ” to most of the questions presented to him, but not without tossing out objections to the method patents and prior art were being analyzed. Samsung counsel was just showing the front view of each piece of previous art, instead of showing all eight views of the devices.
“ This is not just how you examine figures in patents, ” said Bressler. “ I believe this is an altered view of exactly how one must evaluate a patent. ”
Then Samsung counsel moved to specific Samsung mobiles with concerns to Scott Stringer ’ s July 31 testimony on one of four design patents Apple is asserting, ’ 087. Stringer said that it was very important that the bezel be of uniform density all the way around, that it ought to be nominally flush with the front glass, that the corners all have equal radii and that the losenge constructed design of the speaker grill be centered both horizontally and vertically on the phone. He additionally delivered up Stringer ’ s testament on the iPhone ’ s “ black oily pond, ” which is a reference to the minimalist black front face.
Samsung counsel then attempted to go into very in-depth, minute differences between this patent ’ s embodiments (certain attributes in patents are described as personifications) and both the Infuse 4G and the Galaxy S 4G. He stated the Infuse 4G doesn ’ t have a bezel, and if the casing it does have were to be called a bezel, it ’ s a lot wider than the iPhone ’ s (and the ’ 677 patent). He mentioned that the radius of the corners on the Galaxy S 4G aren ’ t really equal– the top has a 10mm radius and the bottom 13mm.
He went on and on, showing numerous buttons on Samsung ’ s handsets to show a contrast between Apple ’ s black oily pond and Samsung ’ s buttoned, branded front face on the Infuse.
To almost everything that was asked of him, Bressler explained, “ I believe the ordinary observer gets an impression of a general design, ” he said. “ The ordinary observer doesn ’ t view one element of the design at a time. ”
Here ’ s hoping you weren ’ t planning on utilizing one of Google ’ s Nexus Qs any sort of time soon — the business has actually simply disclosed to pre-order clients that it has actually delayed the tool ’ s customer launch because users wished more from the inquisitive little orb.
That stated, Google ’ s tiny media streamer has actually been unceremoniously pulled from the Google Play store. All interested consumers can easily do now is give the carrier their e-mail address for future updates on the scenario, as there ’ s no word yet on when Google anticipates that full-blown launch to take place.
Fortunately, there ’ s a silver lining to be located here: anybody who currently pre-ordered the Nexus Q will certainly get a programmer unit (a.k.a. the existing component that Google handed out in droves at I/O) for free of charge. Seeing exactly how the programmer device is precisely what those customers pre-ordered in the very first place, I ’ d state they ’ re making out rather perfectly. Still, there are some fascinating new questions at play now — exactly what exactly does Google plan to include in the little man to make it even more of a rival in a room currently crowded with arguably remarkable hardware?
An actual individual interface would be a good place to start; while the dev design links to a television simply great, individuals need to pick content for the Nexus Q to play from a wirelessly-connected Android tool. Being able to telephone YouTube video recordings and movies from the Google Play Store directly on the television screen (maybe making use of those additional Android devices as remotes) might assistance the Nexus better hold its own against the Apple TELEVISION and the Boxee Box. It wouldn ’ t be a shock to see Google cram support for even more media sources into the thing too — Netflix, Hulu, and so on would certainly be wonderful additions to a device that otherwise lives entirely within Google ’ s content environment.
Google is playing its cards close to its metaphorical vest, however for now here ’ s the e-mail notice in full courtesy of Droid-Life:
We have an important update about your Nexus Q pre-order.
When we announced Nexus Q at Google I/O, we presented components to attendees for an early preview. The industrial design and hardware were satisfied with fantastic interest. We additionally heard preliminary comments from users that they wish Nexus Q to do more than it does today. In response, we have chosen to delay the consumer launch of Nexus Q while we work on making it even better.
To thank you for your early interest, we would certainly like to extend the Nexus Q preview to our pre-order consumers and send you a cost-free gadget. If you had additional items in your order, your credit card will certainly be charged for those items only.
Your Nexus Q will certainly be on its method quickly and you will obtain a notification and tracking number from Google Play when it ships.
Speaking throughout Microsoft’s Worldwide Partner Conference keynote in Toronto, Corporate VP and CFO Tami Reller revealed that the computer software giant will certainly release Windows 8 to suppliers next month. She also confirmed the previous October ship target– that being the timeframe that customers can expect to pick up a Windows 8-equipped appliance, or presumably upgrade from a previous version of the OS. There’s not much to state past that– manufacturers will certainly see Windows 8 following month, while the rest of us will certainly need to hang tight until the fall.
T-Mobile isn’t a fan of the concept of shared data plans, soon to be rolled out by both Verizon and AT&T. In a post at the company’s Issues & Insights Blog, VP of marketing Andrew Sherrard says that consumers do not want, nor would they benefit from a ‘one size fits all’ family data plan model. “Do families really want to keep track of each others’ data consumption? We don’t think so,” he says. “Just imagine mom’s email is suddenly unavailable because her teenage son watched an HD movie on his phone, consuming the family’s data allotment.”
According to Sherrard, T-Mobile is sticking by the belief that family members are better served by individual data packages. He also uses the opportunity to highlight that T-Mobile doesn’t levy…
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Here we go again: the rumors of Google branching out into the tablet space have been floating around for what seems like ages now, and the Wall Street Journal has jumped into the fray. They cite the usual handful of unnamed sources, who this time say that Google is planning to open up their own online store a la Amazon to sell Android tablets.
Not just any Android tablets, mind you — co-branded ones that bear Google’s name along with that of the manufacturer. Google does many things (some better than other), but they’re definitely not in the consumer hardware production game. Instead, Google is said to be working with hardware experts at Asus and Samsung (and presumably Motorola at some point), and is also considering the possibility of subsidizing the tablet’s price to fall in line with devices like Amazon’s Kindle Fire.
If these whispers hold true, then Google could be onto something. That theoretical store could already have a flagship if the oft-rumored $ 199 Nexus Tablet actually materializes, and the package only gets sweeter if it ends up running Jelly Bean, which the WSJ reports will hit in mid-2012. To date, the only Android tablet to give the iPad a run for its money is the Fire, but if Google can get close in price while beating them out on specs, Amazon could be in trouble. The formula may not exactly prove to be an iPad killer, but a strong second place in the tablet race is nothing to sneeze at.
What gets me though is how Google is reportedly thinking of selling these things. Google has toyed with this sort of online retail model before — the Nexus One was sold unsubsidized by Google, even though T-Mobile provided the network for it. By the time Google’s next Nexus made the rounds though, the search giant wised up and tapped Best Buy to help put the Nexus S into people’s hungry hands. Getting those tablets out into meatspace could do wonders for visibility, and brick and mortar retail certainly has a sense of immediacy about it — there’s little delay between seeing something you want and owning it.
Still, the direct-to-consumer approach has its advantages. By cutting out the retail middleman, Google gets to retain that much more control over the situation (not to mention the revenue they don’t have to share with stores). The Nexus One seems like a dicey precendent, but people who shied away from it didn’t do so because it was a bad phone, they did so because it was $ 529.99 without a contract. With potentially aggressively priced tablets and a decent payments system in tow, Google should be able to lock up this new revenue stream pretty tightly. That is, of course, if they can keep on top of demand for a cheap, Google-approved tablet.