Posts Tagged ‘ComScore’

Yandex passes Bing to become fourth largest search provider according to comScore

Yandex passes Bing to become fourth largest search provider according to comScore

Bing, Microsoft’s attempt to take on Google directly. When it first launched there was quite a bit of fanfare and its market share grew quickly. It didn’t exactly hack away at Mountain View’s dominance, but it certainly made a small dent. Since then, things have slowed down and other players have asserted themselves in the global search battlefield. While Baidu has been riding high for quite some time, Yandex is a relative new-comer to the leader board. And, somewhat surprisingly, has already surpassed Microsoft for global market share according to stats provided to us by comScore. Though the margin is small, the Russian company saw more searches performed through its site than Microsoft in both November and December of 2012. The difference is small enough that those positions could swap again but, where as Bing has seen its numbers plateau over the last six months, Yandex has continued to grow. Of course, neither is anywhere near challenging Google which accounts for roughly 65 percent of the search traffic according to comScore’s numbers and both only see about half the traffic of the number three competitor, Yahoo. Microsoft can still claim one victory over Yandex in the number of unique searchers, though. If you’re curious for more we’ve put the entire chart after the break.

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Via: DailyTech, Search Engine Watch

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ComScore: iPhone up to 36 percent of US phone share in December, Android stayed put

ComScore Android's US phone share stayed put in December, iPhone up to 36 percent

There’s been indicators that Apple presented something of a comeback in the US during the fourth quarter, owing partly to an iPhone 5-related spike. ComScore’s smartphone share data for December appears to bear that out. It estimates that the Apple declared a 36.3 percent piece of the American market in the last month of 2012: that’s a visible boost from 35 percent in November, and two points up because the iPhone 5′s September arrival. Android stayed on top at 53.4 percent, however it was when again abnormally static, edging below highs earlier in the year. Various other platforms took their normal blows, although there’s no doubt some hopes for revival.

Just don’t anticipate trying to find general mobile phone market share. ComScore has actually switched to focusing on smartphones, and it’s telling a different story than we have actually seen in the past. When just smartphones count, Samsung’s December share left it in 2nd location, at 21 percent– still a boost over prior months, but not as huge as Apple’s 36.3 percent. The greatest surprise is LG’s rise to 7.1 percent and fifth place, quite possibly due to the Optimus G and Nexus 4. Enough moved that the marketplace may are less recognizable in 2013, for better or worse.

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ComScore: iPhone up to 35 percent of US smartphone share in November, Android steady

ComScore iPhone up to 35 percent of US smartphone share in November, Android on an even keel

Smartphone launches in some cases have to construct up steam prior to they could go complete rate ahead. Apple may be learning this first-hand, based on ComScore’s figures. After a poor October, the business’s just-reported November smartphone market share in the United States was up greatly, to 35 percent; while the spike isn’t really directly credited to the iPhone 5, quickly growing availability of the company’s most recent smartphone definitely didn’t harmed. Android was still conveniently ruling the roost at 53.7 percent, although its share was only a small increase over October. As such, most of Apple’s gain throughout the month originated from smaller sized rivals’ pain.

It was a more familiar tale among specific phone makers. Samsung had a comfy lead at 26.9 percent of the bigger American mobile phone market in November, while Apple padded its benefit over a sinking LG to strike 18.5 percent. With Motorola and HTC also on the downward slide, the United States market this autumn was significantly mirroring its international equivalent, where it was actually Apple and Samsung’s game to play– others might need to be content seeing from the sidelines in the future.

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Cellular phones, Mobile, Apple, Samsung, Microsoft, HTC, Nokia, Google, LG, RIMCommentsSource: ComScore

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Hotmail Still Ahead of Gmail in Europe, comScore Says

Hotmail Still Ahead of Gmail in Europe, comScore Says
By Nick Clayton. Email is typically regarded as slightly old-fashioned contrasted with the multiplicity of messaging services now available for portable and personal computer gadgets. However it stays important enough for Microsoft to buy its completely brand-new Outlook …
Read more on Wall Street Journal (blog)

Gmail Results in Search Reinforce Google ' s Prominence
Google has constantly been a search advertising dynamo. It has essentially invented or made mainstream numerous widely known search functions, consisting of autocomplete of search terms and the fundamental structure of search-based online marketing that is made use of today.
Read more on iMedia Hookup (blog site)

The Cloud Protection Lesson Apple Ought to Have Found out From Gmail
After chatting with his claimed hacker, journalist Mat Honan posted the full story of exactly how attackers erased his whole digital life– Macbook, iPhone, iPad, Gmail, Twitter, Amazon accounts– late Monday, over at Wired. Honan ' s narrative truly places it …
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More Women Than Men Use The Kindle Fire, And iPad Is Getting Highest Satisfaction Score: ComScore

Kindle Fire

The tablet market is still relatively young, with penetration in the fast-forward U.S. market only reaching 47% by 2013, but we are already starting to see some usage patterns emerging, according to comScore. In a survey of 6,000 tablet owners in the U.S., the researchers have found the Kindle Fire has more female than male users while iPad skews to males. It also found that Apple’s tablet has the highest satisfaction ratings of all tablets — although across iPad, Android and Kindle Fire tablets, all rate relatively close to each other, and all of them are higher than the average satisfaction ratings for smartphones.

And when assessing what motivates purchases, brands play second-fiddle to functionality and price, with apps availability, along with cost, scoring as the most important factors considered when a consumer purchases a tablet.

ComScore found that Amazon’s tablet has a customer base that is 56.6% female, the highest imbalance among iPad, Android and Amazon devices. The ‘why’ behind this finding is not addressed but it could have something to do with Amazon itself, being first and foremost a reading and shopping site, skews more to women, as we have also seen with its earlier Kindle E-Reader products. It’s also a funny coincidence that Amazon promotes the products with a woman’s hand (pictured).

The iPad attracted a 52.9% male audience, while Android tablets appeared to have the most evenly divided user base. In total, tablets as a general category are equally split between male and female owners. In comparison, smartphones seem to attract a slightly more male than female audience, at 51.9% to 48.1%.

When it comes to age, the 25-34 year-old bracket is the most-common for tablet and smartphone owners, regardless of the make; with the 35-44 segment the second most-popular. This shouldn’t come as too much of a surprise; this age range would hit the sweet spot of having enough disposable income to buy a product that can cost upwards of $ 199, and being digitally switched on than older users and possibly more sedentary than younger users. Also unsurprisingly, the most common income bracket for both tablet and smartphone owners are those consumers with a household income of over $ 100,000.

What’s perhaps more surprising is that even the Amazon Kindle, marketed as a price beater with its $ 199 tag, is largely following the same trend as more expensive tablets. That suggests that either Amazon’s $ 199 price is still too high for consumers with less money, or that tablets are still largely aimed at a particular kind of user that fits into a specific socioeconomic class — or likely both.

Turning to what gets users to buy tablets, comScore found that on average apps availability and price are just as important as each other to consumers. (That should quiet those who say apps are secondary to the web.) That result varied among different categories — for example the more expensive but app-tastic iPad scored higher for apps than the largely cheaper Android and Kindle Fire tablets. It seems to indicate that if Apple did launch a cheaper device but with most of the same functionality, it could potentially blow all the others out of the water.

Still, today brand name/tablet OS are both a close second. The fact that consumers are so aware of the OS is interesting to me: it seems once more to indicate we are still looking at early adopters here. Interestingly services like music, video and social networking are broken out from apps, and all score lower on their own.

Lastly, in the area of device satisfaction, Apple’s iPad, the most popular tablet in the market today, scored the very highest. But not with as wide a margin as you would assume, given its market share. Apple had an 8.8 on a scale of 1-10, but the Kindle Fire was nearly as good with an 8.7 rating. Interestingly the un-forked Android tablets scored the lowest at 8.2, but that category will contain a very wide range of models. Similarly, the catch-all category of smartphones also showed a comparatively low score of 8.1.



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Even more Ladies Than Guy Use The Kindle Fire, And iPad Is Getting Highest Satisfaction Score: ComScore

Kindle Fire

The tablet market is still pretty young, with penetration in the fast-forward UNITED STATE market only reaching 47 % by 2013, however we are already starting to see some utilization patterns arising, according to comScore. In a study of 6,000 tablet managers in the UNITED STATE, the research workers have found the Kindle Fire has more female than male users while iPad skews to males. It also located that Apple ’ s tablet has the highest satisfaction ratings of all tablets — although around iPad, Android and Kindle Fire tablets, all rate relatively close to each additional, and all of them are higher than the typical contentment ratings for smartphones.

And when analyzing what inspires acquisitions, brand names play second-fiddle to functionality and price, with applications accessibility, along with price, scoring as the most vital aspects thought about when a customer acquisitions a tablet.

ComScore located that Amazon ’ s tablet has a client base that is 56.6 % female, the highest discrepancy amongst iPad, Android and Amazon gadgets. The ‘ why ’ behind this finding is not addressed but it could have something to do with Amazon itself, being first and foremost a reading and shopping website, skews even more to females, as we have additionally seen with its earlier Kindle E-Reader products. It ’ s additionally a funny coincidence that Amazon promotes the items with a lady ’ s hand (pictured).

The iPad brought in a 52.9 % male audience, while Android tablets appeared to have the most evenly divided user base. In overall, tablets as a basic group are equally split between male and female managers. In comparison, smartphones appear to bring in a slightly more male than female audience, at 51.9 % to 48.1 %.

When it pertains to age, the 25-34 year-old bracket is the most-common for tablet and smartphone owners, regardless of the make; with the 35-44 segment the second most-popular. This shouldn ’ t come as excessive of a surprise; this age variety would hit the sweet spot of having enough non reusable income to buy a product that can cost upwards of $ 199, and being digitally turned on than more outdated individuals and perhaps more inactive than younger individuals. Even unsurprisingly, the most common income bracket for both tablet and smartphone owners are those individuals with a home income of over $ 100,000.

Exactly what ’ s probably more unexpected is that also the Amazon Kindle, marketed as a price beater with its $ 199 tag, is mainly following the exact same trend as more pricey tablets. That suggests that either Amazon ’ s $ 199 price is still too high for individuals with less money, or that tablets are still largely intended at a specific kind of individual that fits into a particular socioeconomic class — or likely both.

Resorting to exactly what gets individuals to buy tablets, comScore located that on typical applications accessibility and price are just as crucial as each additional to consumers. (That should peaceful those who say applications are secondary to the internet.) That outcome varied amongst different categories — for instance the more expensive however app-tastic iPad scored greater for applications than the mostly cheaper Android and Kindle Fire tablets. It appears to suggest that if Apple did introduce a less costly tool but with most of the exact same functionality, it might possibly blow all the others from the water.

Still, today brand name/tablet OS are both a close second. The fact that consumers are so conscious of the OS is fascinating to me: it seems when even more to indicate we are still considering very early adopters here. Remarkably services like songs, video recording and social networking are broken out from apps, and all score lower on their very own.

Finally, in the area of gadget total satisfaction, Apple ’ s iPad, the most preferred tablet in the market today, scored the very greatest. However not with as large a margin as you would certainly presume, given its market share. Apple had an 8.8 on a scale of 1-10, however the Kindle Fire was almost as good with an 8.7 score. Remarkably the un-forked Android tablets scored the most affordable at 8.2, however that category will contain a very comprehensive variety of styles. Similarly, the catch-all group of smartphones also showed a comparatively reduced score of 8.1.



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More Females Than Men Use The Kindle Fire, And iPad Is Getting Highest Fulfillment Score: ComScore

Kindle Fire

The tablet market is still fairly young, with penetration in the fast-forward USA market just reaching 47 % by 2013, but we are currently beginning to see some usage patterns emerging, asing reported by comScore. In a survey of 6,000 tablet owners in the USA, the specialists have discovered the Kindle Fire has more female than male individuals while iPad skews to males. It even discovered that Apple ’ s tablet has the highest contentment scores of all tablets — although around iPad, Android and Kindle Fire tablets, all price fairly close to each other, and all of them are higher than the typical contentment scores for smartphones.

And when evaluating exactly what motivates purchases, brand names play second-fiddle to functionality and rate, with apps availability, along with expense, scoring as the most vital elements thought about when a consumer acquisitions a tablet.

ComScore found that Amazon ’ s tablet has a consumer base that is 56.6 % female, the highest discrepancy amongst iPad, Android and Amazon gadgets. The ‘ why ’ behind this locating is not taken care of but it could have something to do with Amazon itself, being first and leading a reading and shopping site, skews even more to women, as we have additionally seen with its earlier Kindle E-Reader items. It ’ s also an amusing coincidence that Amazon promotes the products with a lady ’ s hand (imagined).

The iPad drew in a 52.9 % male audience, while Android tablets appeared to have the most uniformly divided individual base. In total, tablets as a basic classification are equally split between male and female owners. In contrast, smartphones appear to draw in a slightly more male than female audience, at 51.9 % to 48.1 %.

When it pertains to age, the 25-34 year-old bracket is the most-common for tablet and smartphone managers, regardless of the make; with the 35-44 portion the 2nd most-popular. This shouldn ’ t come as too much of a surprise; this age array would hit the sweet spot of having enough non reusable earnings to get a product that can cost upwards of $ 199, and being digitally turned on than older individuals and possibly more non-active than younger individuals. Also unsurprisingly, the most typical income bracket for both tablet and smartphone owners are those consumers with a home income of over $ 100,000.

Exactly what ’ s possibly more unexpected is that even the Amazon Kindle, marketed as a cost beater with its $ 199 tag, is mostly following the same trend as more costly tablets. That recommends that either Amazon ’ s $ 199 rate is still too high for consumers with less cash, or that tablets are still largely intended at a certain kind of user that fits into a certain socioeconomic class — or most likely both.

Relying on what gets individuals to get tablets, comScore located that on typical applications accessibility and price are just as crucial as each additional to consumers. (That should quiet those who say applications are secondary to the internet.) That outcome differed among different classifications — for example the more expensive however app-tastic iPad scored higher for apps than the largely less costly Android and Kindle Fire tablets. It appears to indicate that if Apple did launch a more affordable tool however with many of the exact same capability, it can possibly blow all the others out of the water.

Still, today brand name name/tablet OS are both a close second. The fact that consumers are so aware of the OS is interesting to me: it seems as soon as even more to indicate we are still considering early adopters right here. Interestingly services like popular music, video and social networking are broken out from applications, and all score lower on their very own.

Lastly, in the location of gadget satisfaction, Apple ’ s iPad, the most prominent tablet in the market today, scored the incredibly highest. However not with as comprehensive a margin as you would certainly assume, offered its market share. Apple had an 8.8 on a scale of 1-10, however the Kindle Fire was nearly as really good with an 8.7 score. Interestingly the un-forked Android tablets scored the most reasonable at 8.2, but that category will certainly include a really wide variety of styles. Likewise, the catch-all classification of smartphones additionally showed a relatively reduced score of 8.1.



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Even more Females Than Guy Use The Kindle Fire, And iPad Is Getting Highest Satisfaction Score: ComScore

Kindle Fire

The tablet market is still relatively young, with penetration in the fast-forward USA market only reaching 47 % by 2013, but we are already beginning to see some utilization patterns arising, asing reported by comScore. In a study of 6,000 tablet managers in the U.S., the research workers have actually found the Kindle Fire has more female than male individuals while iPad skews to males. It even located that Apple ’ s tablet has the greatest contentment ratings of all tablets — although around iPad, Android and Kindle Fire tablets, all rate pretty close to each other, and all of them are higher than the average contentment ratings for smartphones.

And when assessing what encourages acquisitions, brands play second-fiddle to performance and price, with apps accessibility, along with cost, scoring as the most vital aspects thought about when an individual acquisitions a tablet.

ComScore discovered that Amazon ’ s tablet has a customer base that is 56.6 % female, the greatest imbalance amongst iPad, Android and Amazon gadgets. The ‘ why ’ behind this locating is not addressed but it could possibly have something to do with Amazon itself, being first and leading a reading and shopping site, skews more to women, as we have actually additionally seen with its earlier Kindle E-Reader products. It ’ s additionally an amusing coincidence that Amazon promotes the items with a woman ’ s hand (envisioned).

The iPad brought in a 52.9 % male audience, while Android tablets appeared to have the most uniformly divided individual base. In overall, tablets as a general classification are equally split between male and female owners. In comparison, smartphones seem to entice a slightly more male than female audience, at 51.9 % to 48.1 %.

When it comes to age, the 25-34 year-old bracket is the most-common for tablet and smartphone managers, regardless of the make; with the 35-44 section the 2nd most-popular. This shouldn ’ t come as excessive of a surprise; this age array would hit the sweet spot of having enough non reusable earnings to buy a product that can cost upwards of $ 199, and being digitally switched over on than more outdated individuals and possibly more sedentary than more youthful individuals. Additionally unsurprisingly, the most typical income bracket for both tablet and smartphone managers are those individuals with a family income of over $ 100,000.

Just what ’ s probably more surprising is that even the Amazon Kindle, marketed as a price beater with its $ 199 tag, is mostly following the same trend as more pricey tablets. That proposes that either Amazon ’ s $ 199 rate is still too high for consumers with less cash, or that tablets are still mostly aimed at a specific kind of individual that fits into a certain socioeconomic class — or likely both.

Turning to exactly what gets users to purchase tablets, comScore found that on ordinary applications accessibility and price are simply as crucial as each additional to individuals. (That ought to quiet those who say applications are secondary to the internet.) That outcome varied among different classifications — for instance the more expensive but app-tastic iPad scored greater for applications than the largely less expensive Android and Kindle Fire tablets. It appears to indicate that if Apple did launch a less expensive tool but with many of the exact same performance, it can potentially blow all the others from the water.

Still, today brand name name/tablet OS are both a close second. The fact that individuals are so aware of the OS is fascinating to me: it appears once even more to show we are still looking at very early adopters here. Interestingly services like songs, video and social networking are broken out from applications, and all score lower by themselves.

Finally, in the location of device satisfaction, Apple ’ s iPad, the most prominent tablet in the market today, scored the very greatest. However not with as large a margin as you would presume, provided its market share. Apple had an 8.8 on a scale of 1-10, however the Kindle Fire was almost as good with an 8.7 rating. Remarkably the un-forked Android tablets scored the lowest at 8.2, but that group will certainly contain an extremely broad range of designs. Likewise, the catch-all category of smartphones also showed a somewhat inexpensive score of 8.1.



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ComScore: iOS and Android market share proceeds to climb up, RIM and Motorola continue to fall

Ready for some hardcore smartphone market share numbers? ComScore’s got ‘em for the three-month period ending in May 2012, and you probably won’t be terribly surprised by the outcome. First, let’s tackle smartphone platforms: Apple and Google posted minor increase month-over-month at 0.5 and 0.1 percent, respectively (1.7 and 0.8 over a three-month span). Microsoft (consisting of Windows Phone and Windows Mobile) didn’t budge between April and May, though it nudged up a tenth of a percentage point since February. RIM dropped 0.2 percent over one month, but it already experienced a much more painful sting — 2.0 percent — during the three-month period. Symbian also went through similar concerns, going down 0.2 percent month-over-month and 0.4 percent since February.

As for specific manufacturers, Apple once again comes out on top, adding 1.5 percent to its customer base over the last three months for a total of 15 percent share. Samsung, still leading the pack in total market share at 25.7 percent, only grew by 0.1. Given the OEM’s success in deploying the Galaxy S III to every major US carrier, we suspect that number will spurt up even higher over the next quarter. Among the companies losing share: LG, Motorola and HTC, losing 0.3, 0.8 and 0.2 percent, respectively.

Continue reading ComScore: iOS and Android market share continues to climb, RIM and Motorola continue to fall

ComScore: iOS and Android market share continues to climb, RIM and Motorola continue to fall originally appeared on Engadget on Mon, 02 Jul 2012 14:06:00 EDT. Please see our terms for use of feeds.

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ComScore pegs Kindle Fire at more than 50 percent of the Android tablet market

We’ve seen some pretty clear indications that the Kindle Fire was rapidly gaining market share among Android tablets, and ComScore is now out with a new report that indicates it recently crossed a big milestone. According to the research firm, the Fire’s market share fully doubled from December to February, with it standing at 54.4 percent as of the end of the month. Counted together, the Galaxy Tab family sits in second at 15.4 percent, while the Motorola Xoom and Asus Transformer come in at 7 and 6.3 percent, respectively. Of course, the Kindle Fire isn’t quite your ordinary Android tablet, so this is likely better news for Amazon than Google. In addition to that, ComScore also looked at the browsing habits of tablet users, and unsurprisingly found that larger screens tended to lead to more content consumption, with 10-inch tablets boasting a 39 percent higher consumption rate than 7-inch devices. You can find all the numbers at the source link below.

ComScore pegs Kindle Fire at more than 50 percent of the Android tablet market originally appeared on Engadget on Thu, 26 Apr 2012 16:12:00 EDT. Please see our terms for use of feeds.

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