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Watch this: Aether builds a sleek San Francisco boutique from three shipping containers

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aether sf store

Aether is a mainly web-based store, but the California-based outerwear business has lately started expanding its brick-and-mortar company, with the launch of a new and innovative shop in San Francisco. Constructed from 3, vertically stacked shipping containers, the store has a distinctly industrial design that, as co-founders Palmer West and Jonah Smith clarified to Cool Hunting, fits together perfectly with Aether’s urban-rugged aesthetic.

One of the greatest obstacles they faced when creating the space was developing a way to successfully and elegantly show Aether’s inventory. The option: an upright conveyor belt system that runs from the first floor to the third floor. Clients can search with the shelf by …

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Boutique Ivy Bridge desktops available from Maingear, Digital Storm, Velocity Micro and Origin PC

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Author: Tiffany Shoman

ivy bridge desktops 1000

If building your own Ivy Bridge rig isn’t your thing, boutique desktop makers Maingear, Digital Storm, Velocity Micro, and Origin PC are all announcing that they can add one of the new chips to your next custom desktop order. Also, to coincide with the release of the new chips, Maingear is updating the design for its F131 tower ($ 1,468 with a 3.1GHz Core i5-3450 and 1GB AMD Radeon HD 7770 GPU), which adds the same VRTX Cooling Technology found in the company’s Shift rig ($ 1,552 for the stock version with the same processor and GPU). Maingear is also adding a new model called the Potenza, with a similar design and the same VRTX cooling, but built on a Mini-ITX motherboard for a svelte 7.4 x 9.25-inch footprint ($ 1,368 for the same config…