Each week Ross Rubin contributes Switched On, a column about consumer technology.

While Microsoft’s motivations in revealing Surface differed meaningfully from Google’s when it announced the Nexus One, the Redmond business used the precedent that Google set in discharging a tool that competed with those of licensees. At Google I/O, it was Google’s turn to once more approach the hardware market, this time with 3 gadgets that took the company into brand-new categories and targeting different rivals. The trajectory of each product discloses clues about the business’s direction.

Continue reading Switched over On: The fight, the fancy, and the futureSwitched On: The

fight, the fancy, and the future initially appeared on Engadget on Sunlight, 01 Jul 2012 17:35:00 EDT. Please see our terms for use of feeds.

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