Surface launch at Times Square: at Microsoft, it’s hip to be square
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Author: Tech Blogger
Author: Tech Blogger
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Today marks the beginning of Windows 8 and a new era for Microsoft, a company that has struggled to win over consumers’ hearts in recent years. At a launch event in New York last night, Microsoft flexed its marketing muscles for all to see. From taking over the famous digital screens at Times Square, to rows and rows of outside areas with Windows 8 machines, Microsoft created what can only be descried as an expensive spectacle.
Midnight crowds
A holiday pop-up store in the heart of Times Square proved to be the focal point for Microsoft’s Surface and Windows 8 launch. The software giant let press, VIPs, and some customers lining up outside into the store ahead of a midnight debut to buy a Surface. Microsoft was only selling Surface…
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