Strappy NFC reader brings interactive smartphone ads to Tokyo subway cars
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Author: Major Workman
Author: Major Workman
For the past few weeks, commuters on some Tokyo subway lines have been seeing a steady stream of interactive smartphone ads, thanks to a new product called Strappy. Created by Shunkosha, a Japanese printing company, Strappy is a rectangular plastic covering that attaches to the straps hanging from subway car ceilings. Within this covering is a reader that supports the FeliCA NFC standard — the same contactless system behind Pasmo, Tokyo’s rechargeable subway cards. Users who place their smartphones over the blue boxes will have their browsers directed to a URL with ads, coupons, or other marketing materials.
Of course, the entire system demands a strong underground data connection, but that’s not as imposing a hurdle as it may seem,…
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