Steve Jobs wanted to be Willy Wonka for a day, ship a golden certificate with the millionth iMac
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Author: Tristan Richards
Author: Tristan Richards
MacRumors reports that Steve Jobs wanted to play Willy Wonka for a day, “just as Wonka did in the movie,” according to a new book from ad man Ken Segall. Segall, who worked with Jobs for more than a decade and came up with the “Think Different” campaign, says that “Steve wanted to put a golden certificate representing the millionth iMac inside the box of one iMac.” Whoever opened the lucky box would receive a refund and be flown to Cupertino for a tour of the Apple campus. Steve seemed rather serious about the idea, too, since he apparently “instructed his internal creative group to design a prototype golden certificate.” Segall says Jobs wanted to meet the winner “in full Willy Wonka garb… complete with top hat and tails.”…
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