Steve Jobs wanted publishers to ‘throw in with Apple’ to create ‘$12.99 and $14.99′ ebook market
Author: Matthew Baker
As more US states join the class action suit against Apple and major publishers over ebook pricing, new details have emerged in an amended complaint, including a previously redacted email showing that Steve Jobs stepped in directly to help along negotiations. In the amended complaint, the states say that Apple mediator Eddy Cue could not secure commitment for the proposed agency model from one of the publishers, so Apple went over its head: Steve Jobs sent an email to an executive at the publisher’s parent company, offering them three “alternatives” to ebook sales. Jobs wrote that they could “keep going with Amazon at $ 9.99,” but that publishers would eventually be earning “70 percent of $ 9.99″ because “they have shareholders too.” Or,…
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