Don’t say we didn’t warn you. As previously reported, today’s Spotify “what’s next” event in New York City is all about the apps. The Swedish music streaming service’s CEO Daniel Ek took the stage today to officially unveiled its new app finder, a platform aimed at bringing users music related info like info like lyrics, events and magazine record reviews. Announced partners include Rolling Stone, The Guardian, Last.fm, Billboard, Pitchfork and more. The company considers the platform the next step in a social strategy that the company began with Facebook integration, a move that brought a vast number of new users to the service.

According to Ek, Spotify is using the platform to add features of its own, as well, including new Facebook-style social stream that lets you see what friends are doing on the service in real-time. The platform will be open to everyone, according to the company, but Spotify will get final approval of all apps before they make their way onto the service. A number of apps, including Rolling Stone and Last.fm will be made available in beta today.

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