Sources: AT&T’s Lumia 900 ad budget is lower than $150m
Author: Sriram Reddy
The Verge has learned from sources familiar with the matter that AT&T’s actual marketing budget for the Lumia 900 — a flagship device for Nokia, Microsoft, and AT&T alike — is nowhere near the “as much as $ 150 million” figure floated in an Ad Age report yesterday. It’s actually lower, more in line with what AT&T would expect to spend on any high-profile device launch. In light of that, AT&T doesn’t seem to be banking on the Lumia to counter any perceived threat from its loss of iPhone exclusivity. Ad Age noted a comScore report suggesting that Verizon’s smartphone penetration is growing far faster than AT&T’s, but in reality, AT&T is still well ahead: 56.8 percent to 44 percent among postpaid subscribers. According to both carriers’…
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