Sharp Corporation claims they may top 1 million big-screen televisions (60 inches or above) sold in North America alone by March of next year, and expects growth the next fiscal year. With a stronger hold on the Japanese market then its competitors, the company is expanding overseas to bolster competition and avoid Asia’s current market forecast — a projected $ 6 billion decline in LCD sales by 2015. According to Kozo Takahashi, head of the American operations division, big-screen purchases in the United States are set to triple this upcoming year despite a declining trend in the North American market. While audio visual equipment accounts for more than half of Sharp’s revenue, the company sees the need to market its other products more aggressively in the Americas to remain globally competitive.
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