Competition is warming up in the high-end digital cinema market, and Red is responding with a slew of huge rate cuts. According to CEO Jim Jannard, this “mindset modification” is just a perk of scaling up production, producing a decrease in element and assembly prices, and an enormous decrease in assembly time– the first Epic took 12 hours to build, while existing designs need just 13 moments. As a result, the Epic-M has actually dropped to $ 24,000 (from $ 39,500), the Epic-X is now $ 19,000 (previously $ 34,500), the Scarlet is $ 7,950 (from $ 9,700) and the EOL ‘d One MX is priced at $ 4,000 (when $ 25,000). The Dragon sensor upgrade will certainly not be featured with any brand-new Epic styles, and will certainly continue to be priced at $ 6,000. Red clients who took the plunge on cameras with previous rates within the last month (on or after October 1st) will certainly receive a discount off future accessory purchases of $ 4,000 for Epic and $ 1,000 for Scarlet. With this most current round of discounts, Red cameras are by no methods economical, but they’re certainly a lot more inexpensive. If you were already planning to select one up, Christmas just came a couple months early.
Filed under: CamerasRed gets Epic price cut, drops M, X and Scarlet brains by up to 45 percent originally appeared on Engadget on Fri, 02 Nov 2012 00:02:00 EDT. Please see our terms for usage of feeds. Permalink No Movie School, Vincent Laforet (Twitter)|REDUSER|E-mail this|Remarks
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