Nielsen: Android growing faster than Apple, both companies edge out competitors
Author: Charity Woods
Nielsen’s latest report shows that as smartphone adoption proceeds to grow in the United States, Android and Apple’s iOS are rising in attraction, with Android holding a slight edge over its opponent. This popularity comes at the cost of smaller companies like Blackberry and Windows, which hold progressively receding portions of the expanding smartphone market. Smartphone adoption amongst United States subscribers passed the 50 percent mark in March, and has actually reached 54.9 percent as of June 2012. New adoption energy has stayed stable, with smartphones making up about two-thirds of all new purchases.
The report shows that Android and Apple are both growing within the expanding market, with Android at 51.8 percent and Apple’s iOS at 34.3 percent. …
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