NBCUniversal London Olympics coverage will total 5,535 hours across TV, web, mobile apps
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Author: James Cliff
Author: James Cliff
NBCUniversal says it will broadcast an unprecedented 5,535 hours worth of coverage throughout the 2012 London Olympic Games across cable, the internet, and mobile apps. The centerpiece of the plan is NBCOlympics.com (powered by YouTube), which the company vows will stream each and every sport / event and all 302 medal presentations for the first time ever, ultimately reaching 3,500 hours of content. But an authentication system will restrict certain coverage (anything carried on NBCU’s cable-only networks) to active cable or satellite subscribers — bad news for cord cutters looking to keep up every result from London.
Thankfully NBC has also pledged to step up its network broadcasts. It will carry 272.5 hours of Olympics programming,…
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