“You asked. We listened,” says Microsoft, introducing the company’s latest approach to Windows Phone marketing, a nod to its Windows Phone fans who have requested better ads. The software giant is struggling to win solid market share for its Windows Phone devices, and faces stiff competition from the likes of Google and Apple — who are both eating away customers and mindshare from Microsoft products and services. Microsoft’s feeling the heat, and the company has started to bare its teeth in recent months.

The latest ads are direct and almost warlike. From newspaper adverts and parody videos of VMWare and Gmail, to the more recent attacks against Google. “Smoked by Windows Phone” joins the trend and started at CES in January as a small…

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