IDC: Barnes & Noble charges ahead of the e-reader pack, people like a little color with their books
Author: Tyler Evans
Consumers, it seems, aren’t quite ready to declare the devoted e-reader market dead just yet — according to IDC, the space is set to grow by 24 percent globally in 2011. That’s especially good news for Barnes & Noble, as the company pushed to the top of the e-reader race for Q1, edging out Amazon’s industry-defining Kindle. The bookseller’s lead came thanks to its multiple devices, including the recently introduced touchscreen Nook and the tablet-esque Nook Color. The research firm credits the latter with Barnes & Noble’s surge in the standings, explaining that the Kindle’s colorless state has negatively impacted sales. Check out the sadly uncolorful press release below.
IDC: Barnes & Noble charges ahead of the e-reader pack, people like a little color with their books originally appeared on Engadget on Wed, 13 Jul 2011 18:12:00 EDT. Please see our terms for use of feeds.
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