From the same company that brought you the ThinkPad and the container of a keyboard known as the Style M, today IBM is demonstrating its most current customer development: a mobile shopping application. As odd as that sounds, it’s no secret that Big Blue employees some rather radiant people, and now the company is looking to incorporate augmented actuality with your on a daily basis shopping routines. While still just a prototype, the app will allow individuals to pan product aisles with their smartphone camera and view extra information on the screen. As IBM places it, buyers might input their own needs and preferences into the app, which can easily accommodate a wealth of information such as allergens, sugar content and bio-degradable packaging. With collaborations with retail stores, IBM additionally expects to integrate offers and commitment systems into the app, which it states will definitely help shops better recognize the purchasing habits of personal consumers. So there you have it, the future of shopping, as delivered to you by IBM. As for the full PR, you’ll discover it after the break.

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