Google’s ad spending quadruples in 2011, $70 million for TV alone
Author: James Cliff
Google dominates search to such a degree that its name is synonymous with the service, but the company is still trying to foster awareness of its newer and less ubiquitous offerings like the Chrome browser and Google+. Nowhere is this effort more apparent than in the company’s ad spend, which nearly quadrupled in 2011 to $ 213 million, from a meager $ 56 million a year before. Of the total, approximately $ 70 million went to TV — more than 10 times higher than the $ 6 million the company spent in 2010 (Google’s first year for TV ads), according to a report from Kantar Media (via WSJ). While Google’s newfound fondness for advertising is significant, the report also notes the company lags behind the likes of Microsoft and Apple when you look…
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