Google has actually long supplied specific geographical ad targeting, but this election period it’s getting even more nearby by enabling users to target advertisements to particular congressional communities. Instead of generically hitting a whole zip code, the new attribute will certainly permit prospects and their advocates to serve ads to voters in neighborhoods that snake across several zip codes, as is commonly the case (for much better or much worse). Politico states that the feature is already in usage in some Residence races. In fact, Google has a whole entire “4 screens to triumph” advertisement toolkit for marketers, showing that it’s well-aware of the record-breaking money that’s going into politics this year.
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