Google, Microsoft, Amazon, and others scramble for new top-level domains like .app, .xbox, and .book
The Internet Corporation for Assigned Names and Numbers (ICANN) has revealed the names of the 1,930 applications for new generic top-level domain names (gTLDS). Under the new program companies will be able to register their equivalent to a .com or .org address. New applications include .android, .app, .love, .ico, .homes, .ibm, .chase, .schmidt, .movie, .android, and .meme.
.app is one of the most contested top-level domains, with 13 applicants including Google and Amazon. Microsoft has applied for a total of 11 domain names, including .Xbox, .Hotmail, and .Windows. Apple appears to have only applied for one, just .Apple, and Google has applied for over 100 domain names including: .Android, .Dog, and .Blog.
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