Gartner: Global Mobile Sales Down 2 %, Smartphones Surge 43 %, Apple Stalls As Fans Hold Out For New iPhone
Gartner is the newest of the large expert residences to release its numbers for smartphone and general mobile sales in Q2. The picture it paints is one of a market that has, efficiently, one champion at the second: Android — and even more especially Samsung — with growth for Apple ’ s iPhone “ paused ” as individuals hold out for the next iPhone and ride out the hard economy.
Worldwide, there were 419 million phones offered to end individuals, is down 2.3 % compared with a year ago, Gartner states. Merely over one-third (36.7 %) of all devices offered were smartphones, which proceeded to expand well also as the larger market (which includes function phones) declined. Sales of smartphones were up by 42.7 % to 154 million units, with Apple and Samsung together explaining 83 % of all smartphone sales.
Within the smartphone classification, Android, led by Samsung, is enjoying the many advantages from that development at the moment. With nearly 99 million units sold, Android tools captured 64 % of the smartphone market for the quarter (compared to 43.4 % a year ago). Samsung ’ s Galaxy line of tools accounted for more than half of all Android sales, reaching 45.6 million gadgets offered.
And as a testimony to the power of a good, new item launch, the brand-new S3 offered 10 million units in its very first 2 months of its release. “ The Galaxy S3 was the best-selling Android item in the quarter and can have been higher however for item scarcities, ” Gartner notes.
Apple ’ s iOS-based iPhone devices, meanwhile, additionally saw growth, selling nearly 29 million units, but this was only in line with general smartphone market expansion, so its share stayed mostly the same: it caught 18.8 % of the smartphone market (versus 18.2 % the year prior to). Gartner mentions that sales of the iPhone fell by 12.6 % contrasted to Q1.
Both Symbian and RIM saw big drops and are both hovering between 5 % and 6 % market share for sales last quarter, while Samsung ’ s bada and Microsoft saw modest, single-percentage gains to be level at 2.7 % shares (equivalent to around 4 million gadgets).
Incidentally, do you bear in mind when Nokia stated it offered 4 million Lumia gadgets in Q2? That paints an especially bad photo for exactly how well the other OEMs are doing with WP7: between the rest of them they sold only about 87,000 gadgets, according to Gartner ’ s numbers. Ouch.
Apple ’ s Tim Cook told us in its Q2 profits last month that the business was seeing lower iPhone sales in the quarter because of financial presssures, especially in Europe, and also a general lag due to people awaiting the new iPhone to hit the market (which by many reports it will do come September). Gartner essentially agrees with this evaluation:
“ The difficult economic environment and users delaying upgrades to use high-profile device launches and promotions offered later in the year slowed need around markets, ” wrote Anshul Gupta, major research analyst at Gartner, in a statement.
But he incorporated that there is a converse to this, too, if the iPhone does in fact launch: “ The anticipated Apple iPhone 5, along with Chinese manufacturers pushing 3G and preparing for major tool launches in the second half of 2012, will certainly drive the smartphone market upward, ” he noted.
That growth, he states, will be mostly in smartphones. Lower-end devices will certainly “ continue to see pressure ”, even if they continue to sell well in arising markets.
Undoubtedly, at the second, it is function phones that appear to be keeping Nokia alive in regards to phone sales (yes, the platform is burning, however it ’ s still standing up). While Nokia saw huge declines in its smartphone stature — Symbian market share dropped by nearly 17 portion points, and Windows Phone 7 saw just modest gains — the effect of that was just saw a small decrease in overall world positions, where Nokia now stands at merely under 20 % market share contrasted to 23 % a year ago. It has function phones to thank for that.
The photo is different for the world pioneer: buoyed by its tough sales in smartphones (over half of all devices offered by Samsung) and include phones, Samsung is playing the game completely. It enhanced its market by almost 5 portion points to 21.6 % marketshare, working out to over 90 million units offered. The distance between Samsung/Nokia and the rest of the pack is huge at the minute. Apple can be found in third but a methods behind with 29 million units. That shows just how testing the mobile market, which has to operate at scale to be lucrative, is at the second for the bulk of the sector.
Google ’ s Motorola is among the challenged ones. The other day the company set out a long-term plan to move away from function phones to smartphones; it will certainly be worth seeing to see exactly how that impacts the business ’ s standing in the wider rankings — perhaps incredibly little given that Motorla has been depending less on function phone sales than business like Nokia and Samsung. It took 2.2 percent share of sales in Q2, down 0.2 amount points from last year.
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