In a continuation of the worst fad ever, it appears NCR’s Blockbuster Express kiosk biz is the the latest to come down with a case of price hike-itis, following competitors Redbox and Netflix. Of course the cause behind this is the studios, who are pushing for higher rates on new release movies or delayed windows. The 3-2-1 pricing structure it has been testing kicks in on “Hot Movies” in the first month they’re available (sound familiar?), renting for $ 3 the first night (additional nights are still just $ 1 each, Blu-ray discs still cost $ 1 extra the first night), dropping to $ 2 after a month and then to $ 1 after 90 days. Expect the squeeze to be continually and evenly applied to your video rental options as long as Hollywood believes it increases sales.
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