Apple took care of to move a great deal of iDevices over the last three months. The company merely reported its third quarter financials and in-depth iPhone, iPod, and iPad unit sales. The iPad saw a killer quarter with sales up from 11.8 M units in Q2 to 17M in Q3. That said, the iPhone didn ’ t fare too. The company delivered 26M below 35.1 M last quarter but up 28 % from last year ’ s third quarter.
These numbers are primarily in line with analyst ’ s forecastings who approximated that iPhone sales would certainly recede while the iPad might see considerable growth. Apple actually handled to move far fewer iPhones than anticipated with most experts expecting sales numbers to hit between 29M and 31M.
The decrease in iPhone sales is a crucial aspect since that unit accounts for the bulk of AAPL ’ s income and gains. iPhone unit sales fell quarter-over-quarter for the first time since Q4 2011. iPhone sales decreased 9.1 M units, or rather 26 %, over the previous quarter. This decline might be credited to the iPhone 4/4S ’ age when compared with brand-new Android flagship styles.
The iPad had a fantastic last few months. Apple moved 17M units throughout the third quarter. Sales were up 44 % over Apple ’ s 2nd quarter and a whopping 84 % year-over-year.
The iPod is little by little drifting into obscurity though. Sales are down almost 10 % from last year and 12 % from over the last quarter. With an overall sales of 6.8 M units, it ’ s still likely the best-selling MP3/MP4 player on the market place, but it ’ s rapidly becoming a particular niche product. Apple ’ s senior vice president and Chief Financial Officer verified this thought throughout Apple ’ s financial call today, showing that the iPad still holds 70 % of the marketplace.
Apple ’ s Macintosh sales fell short of expert ’ s predictions, with only 4M units sold. This throughout a quarter that saw a significant model introduction with the MacBook Pro with Retina Display. However, the style ’ s supply levels have been limited, most likely validating the reduced numbers sold.
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