Product categories come and go, grow and wither, revolutionize the world and then slowly fade into a state of cold, quiet, everlasting obsolescence. It happens all the time, sometimes over the course of just a year or two (see: netbooks) and, while companies have made billions by establishing truly new categories, rarely has anybody rocked the world by splitting the difference between two very closely aligned ones.
That’s exactly what Apple is trying to do here. The company’s MacBook Pro line is one of the most respected in the industry for those who need an ostensibly professional laptop. Meanwhile, the MacBook Air is among the best (if not conclusively the best) thin-and-light laptop on the market. Now, a new player enters the fray: the MacBook Pro with Retina display. It cleanly slides in between these two top-shelf products, while trying to be simultaneously serious and fast, yet slim and light. Is this, then, a laptop that’s all things to all people, the “best Mac ever” as it was called repeatedly in the keynote? Or, is it more of a compromised, misguided attempt at demanding too much from one product? Let’s find out.
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