In a poll of 5,077 US youngsters ages 8-24, Apple came out on top over all over computer, phone, and tablet makers as the number one electronics brand. Apple joins the ranks of Nintendo, Oreo, and Sprite as some of the most popular brands in America today.
Pollsters Harris Interactive asked questions about brand preference and loyalty. They note that “Apple has built a powerful equity base among their customers of today and their customers of tomorrow,” which ensures that the brand will have resonance over the next decade.
The poll found that Apple Computers, iPads, and iPhones are the highest ranked electronics in the computer, tablet, and phone space. Hewlett Packard, Motorola Xoom, and HTC are in second place in each category.
Apple must be quite proud to be up with some of the nastiest juice in the constellation of junk food although, to be fair, Oreos are pretty darn good.
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