Today, in downtown San Francisco, Apple’s CEO Tim Cook unveiled the iPad 3. “We are redefining the category that Apple created with the original iPad,” he said. The device looks very similar to the iPad 2 but the new model is equipped with internal hardware including a high-resolution screen with a 264 ppi, and as Apple’s Phil Schiller notes, is good enough to call a reina screen.
But Apple doesn’t talk about just hardware. It’s all about the experience and a screen nearly twice as sharp is something Apple hopes will push the iPad into a new markets.
Inside the new iPad is a A5X processor complete with quad-core graphics. Apple states that the A5 SoC is “twice as fast” as the Tegra 3 and the A5X offers “four times the performance.”
Holding up the iPad to take a picture is never the most pleasurable experience, which is likely why Apple kept the camera experience on the lower-end in the previous generation models. But with all the killer camera apps available on iOS and our general enthusiasm toward imagery, Apple knows it’s time to slap something better onto the iPad HD. That said, the same 8-megapixel shooter fitted onto the iPhone 4S will be present and accounted for on this next-gen iPad.
The camera has the larger f/2.4 aperture to let in more light, and all the same software goodness that came with the iPhone 4S camera app — like swipe to preview, photo editing, and facial recognition — is along for the ride too.
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