AMD’s mountain: how the second-place PC chipmaker hopes to build cheaper, better laptops
Author: jos
“Think about the mountain,” says AMD’s John Taylor. He’s talking about ultrabooks. “As you get up to $ 799, $ 899, $ 999, you’ve got 50 SKUs sitting up here, at this place. They’re going to fall off.” He shapes his fingers into a pyramid, so I can visualize the metaphor.
The fact that Intel has over 110 design wins for its proprietary laptop platform doesn’t seem to phase AMD’s director of product marketing very much. In his estimation, Intel’s ultrabook initiative isn’t just driving quality, it’s forcing a homogenization of the laptop market that might leave their manufacturers out in the cold. “There’s not room on the shelf to differentiate 50 Intel ultrabooks, particularly if they’re called Intel ultrabooks,” he says, and I start to…
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